Appier helped Wellcare with OMO social marketing personalization and achieved over 247% fanbase growth
Wellcare adopted Appier’s AIQUA and BotBonnie solutions to fulfill its cross-channel marketing personalization needs. AIQUA not only enabled Wellcare to build an interactive website and boost conversion without any coding, but also helped the brand to achieve precision marketing and drive higher sales. In addition, Wellcare leveraged BotBonnie to implement personalized engagement and OMO strategies to enrich its interactions with customers.
Part of the Medlight Group, Wellcare is a chain store selling healthcare supplies. Launched in 1989, it was the first store of its kind in Taiwan and has since expanded to over 200 branches across the island. In addition to professional medical equipment and wellness supplements, Wellcare also offers customers expert advice on nutrition, health care, personal care, wellness, and beauty. It can also provide immediate medical and health care consultation services based on individual needs.
Medlight Group has strived to integrate social resources to create value for clients, providing a one-stop shop for high-quality medical products as well as professional specialization and thoughtful service. The brand has now become an important player in medical logistics. With years of expertise in medical supplies and logistics management, Medlight Group has built a professional business around non-healthcare services in hospitals, comprised of 9 business divisions.
- Industry: Health care retail industry
- Company Size: Over 200 stores across Taiwan
- Location: Taiwan
- Goal: Leverage personalized membership cards and gamified interactions to quickly grow social fanbase and achieve OMO customer convergence Leverage first-party data for personalized communication to boost online CVR
Start Growing Your Business Today with Appier