Toyota Motor Philippines Corporation (TMPC) is a subsidiary of Toyota Motor Corporation and has managed the assembly and distribution of Toyota vehicles in the Philippines since 1988. The brand has been present in the market since the 1960s and has long been committed to providing Filipinos with safe and reliable transportation.
Toyota Philippines has always taken a customer-centric approach. It aims to be not just a purveyor of quality cars, but also a brand that is available to and supportive of customers by going beyond its core business to provide empathetic and timely customer care. When the COVID-19 virus began to spread in the country, Toyota wanted to make sure its customers knew that the brand was there for them as they navigated the new normal, and that together, they would look forward to ‘Better Days Ahead’.
Insufficient site traffic
Toyota wished to drive increased traffic to its ‘Here For You’ website, where it shares virus advisories, options to engage with sales people and technicians virtually, tips for at-home car maintenance, and details about its community support initiatives.
The brand was struggling to expand its audience reach while maintaining cost-effectiveness, despite running several digital marketing campaigns concurrently.
Delivered 3x traffic to the site
Attracted 44,312 visits in 1 month
Banners on premium sites increased CTR
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