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Success Story

Toyota

Delivered 3x traffic to the site

“Appier technology helped us reach our customers in an effective and cost-efficient way. The team suggested multiple ways on how to launch campaigns based on our objectives and KPIs. This allowed us to start to see results as we develop new and more campaigns on a monthly basis. With the unique target audience structure per campaign, we ensure that we are reaching the right people at the right time with the right message. We look forward to having more effective and cost-efficient campaigns with Appier.”

Team Toyota Philippines

TOYOTA_Single

Challenges

Insufficient site traffic

Toyota wished to drive increased traffic to its ‘Here For You’ website, where it shares virus advisories, options to engage with sales people and technicians virtually, tips for at-home car maintenance, and details about its community support initiatives.

Inefficient spending

The brand was struggling to expand its audience reach while maintaining cost-effectiveness, despite running several digital marketing campaigns concurrently.

Solutions

Defining the demographics

Appier helped Toyota to define the demographics of the target audience more effectively across Metro Manila, Luzon, Visayas and Mindanao.

Precise audience segmentation

Using AI, identified real-time interests and ranked keywords to precisely target valuable users. Highest-ranking interests included ‘automobile’, ‘sports’, ‘finance’ and associated keywords (Toyota, Honda, Suzuki, hiking, insurance, investment, etc.).

Target via channel and device

With these insights, Appier applied its cross-screen targeting technology to deliver ads on different premium sites via both PC and mobile.

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