The Sandbox is a virtual gaming world where players can build, own, and monetize their assets and gaming experiences. For its #AlphaSeason3 Campaign, The Sandbox partnered with Appier to effectively reach existing and potential audiences in Hong Kong and Taiwan and drive traffic to the game.
As a leading virtual gaming brand in the Hong Kong (HK) and Taiwan markets, The Sandbox aimed to raise awareness and promote the number of registrations for The Sandbox Alpha Season 3. In order to reach new users in the HK and Taiwan regions, The Sandbox sought to identify high-value users and increase onsite engagement.
Identifying new potential users who are interested in The Sandbox
Faced with the deprecation of third-party cookies, The Sandbox, like all businesses across industries, could no longer rely on the traditional approach to track user behavior and learn about their preferences. As it wanted to target both existing audiences and new audiences for the launch of Alpha Season 3, The Sandbox needed a new method for a clear idea of what the target user looked like and what profiles to target.
Reaching users with precision across different geographies
The Sandbox set out to gain more new users not only in Hong Kong but also in Taiwan. However, due to the limited availability of campaign data for user insights, it could only rely on broad audience targeting instead of directly and accurately targeting users with high purchasing potential, making the approach less precise and thus less effective than intended.
- 16% increase in CTR and 38% increase in engagement of The Sandbox’s HK campaign
- 50% increase in CTR and 90% increase in engagement of The Sandbox’s TW campaign
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