Pruksa Holding Group

Pruksa Holding Group faced the challenge of fragmented customer data across its diverse business units, limiting their ability to deliver personalized marketing and optimize revenue opportunities. By implementing Appier's AIRIS and AIQUA, Pruksa unified data, enabling seamless, AI-driven personalization across touch points. This integration led to a 400% increase in trigger campaign conversions and a 200% uplift in in-web engagement. Such personalized strategies not only enhanced customer interactions but also drove significant business outcomes across real estate, healthcare, and e-commerce.

Client Testimonial

Collaborating with Appier has been instrumental in transforming how we manage and leverage our customer data across Pruksa’s various business units. By integrating Appier’s AIRIS, AIQUA, and soon BotBonnie, we have successfully unified offline and online data, providing us with deeper insights into our customer profiles. This has enabled us to optimize our marketing strategies, deliver highly personalized content, and enhance onsite engagement across real estate, healthcare, and e-commerce. Appier’s solutions have empowered us to reach our diverse audiences more effectively and improve customer experiences, driving both engagement and conversion.

 - Chumpon Singhara, Senior Digital Platform Specialist, Pruksa Holding Public Company Limited

AIRIS Drives Real-Time Insights for Cross-BU Targeting

Pruksa Holding Group utilized Appier’s AIRIS to unify fragmented data across real estate, healthcare, and e-commerce. By integrating both online and offline customer insights into a 360° customer view, AIRIS empowered Pruksa to perform real-time interest analysis and audience segmentation. This allowed precise targeting, such as promoting senior health check packages to real estate buyers and showcasing skincare products to healthcare clients. With this data-driven approach, Pruksa effectively bridged the gap between business units and achieved higher engagement and conversions.

AIQUA Delivers 400% Conversion Uplift Across Channels

Appier’s AIQUA enabled Pruksa to implement hyper-personalized campaigns across key touchpoints, including in-web notifications, EDM, SMS, and trigger campaigns. By targeting the right audience with tailored content and timely delivery, Pruksa achieved remarkable results, including a 400% increase in trigger campaign conversions, a 200% uplift in in-web conversions, and a 130% boost in EDM open rates. These AI-powered solutions simplified the home-buying process, drove customer loyalty, and enhanced overall user engagement across business channels.

AIQUA Enhances On-Site Engagement with Interactive Pop-Ups

Pruksa revolutionized its on-site engagement with AIQUA's no-code AI Editor, enabling the creation of interactive call-to-action pop-ups and dynamic visual experiences. This approach fostered stronger connections with potential homebuyers and healthcare clients, driving qualified leads within seconds. By offering real-time result tracking and streamlined interactions, AIQUA boosted Pruksa’s conversion rates by 43.75% in just 10 days, demonstrating the impact of innovative, real-time personalization tools in engaging customers effectively.

Future Cross-Selling Powered by GenAI and Appier

Looking ahead, Pruksa aims to leverage Appier’s solutions to deepen cross-BU synergies and customer engagement through targeted campaigns. For example, data collected from real estate buyers will inform personalized healthcare package promotions, while insights from e-commerce purchases will guide eco-friendly home offers. By integrating LINE, EDM, and in-web campaigns with Appier’s GenAI technology, Pruksa plans to enhance customer experiences and achieve a seamless, AI-driven ecosystem across its diverse business units.