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Success Story

NIVEA MEN

Daily clicks increased by 92%

NIVEA MEN_Single

Brand Story

NIVEA MEN, a worldwide leading men’s grooming brand, had partnered with Southeast Asian online marketplace Lazada to open an online store in Vietnam, as part of a strategy to expand its distribution channels in the country. With more than 3,000 brands on Lazada, NIVEA found that it was facing extreme competitions to get noticed in a crowded market.

Goals

NIVEA MEN wanted to increase site traffic through the acquisition of quality leads, and to boost online purchases.

Solutions

Find lookalikes

NIVEA MEN used CrossX AI to acquire quality audiences who were similar to existing customers, and were more likely to respond favorably to its marketing campaigns.

Leverage remarketing

Through a user-centric approach, NIVEA MEN used CrossX Remarketing to accurately identify users behind devices in order to shorten the time from visit to purchase.

Key Metrics

By using Appier’s CrossX Ad Solution, NIVEA MEN successfully increased high-value traffic over time with a landing rate that exceeded its expectation. The daily impressions went up by 182%. The campaigns designed to drive traffic brought in more optimized purchases.

92 %

Daily clicks increased by 92%

22 %

CTR was 22% higher than the KPI

150 %

Brought in up to 150% more purchases

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