MEGA PXMART

To enhance the operational efficiency of its LINE Official Account and boost member interaction, MEGA PXMART partnered with Appier to integrate AI into its marketing workflow. Using BotBonnie's AI Click Optimization feature, they significantly reduced high message costs from broad-reach pushes, achieving efficient and precise user communication.

Simultaneously, a series of campaign activities—such as the "Mid-Autumn Treasure Hunt," "Refer-a-Friend for Binding," "Receipt Logging," and "Stamp Collection for Prizes"—successfully attracted over 32,000 participants, effectively increasing member stickiness and integrating the online-offline experience.

AI Application: Upgraded Push Strategy Saves 85% in Costs and Increases CTR by 8% in a Single Month

To boost communication and conversion efficiency for its LINE Official Account before major campaigns, MEGA PXMART implemented BotBonnie's AI Click Optimization feature. This analyzes past user click behavior to intelligently identify segmented audiences interested in specific content.

By using AI to precisely calculate and automatically adjust push targets, the high message fees from broad-reach pushes were reduced by 85%, while the interaction click-through rate (CTR) increased by 8%.

This optimization strategy allowed MEGA PXMART to move beyond the traditional "more is better" mass-messaging approach. By using AI to "send the right message to the right person," they effectively enhanced push notification performance and user experience.

Holiday events sparked 6,100+ user interactions

Aligned with holiday and campaign marketing goals, MEGA PXMART designed a series of interactive activities with incentives, utilizing Appier's interactive modules to boost participation and brand affinity. These activities not only made the LINE Official Account an interactive bridge between the brand and its customers but also effectively increased brand activity and repurchase momentum during the holidays.

【 Mid-Autumn Treasure Hunt 】
Encouraged users to visit physical stores, triggering LINE Beacon to collect digital points for a lucky draw. This successfully created an O2O (Online-to-Offline) marketing experience, attracting over 6,100 users to participate in point collection in stores within two weeks.

【 Mother's Day Receipt Logging 】
Used LINE push notifications and the Rich Menu to remind users to log receipts for a chance to win 350,000 in prizes, boosting purchase intent. Account binding was a prerequisite for entry, which helped increase the number of bound users. The campaign achieved a win-win result with over 800 successful receipt logs and 600 participants.

Member Management: Building Binding and Referral Momentum, Averaging 2 New Bound Users per Referrer

To cultivate its brand member pool long-term, MEGA PXMART designed multi-layered binding and "friend-get-friend" referral mechanisms, creating a sustainable ecosystem for member relationship management. These strategies not only increased binding rates but also introduced a low-barrier, high-incentive, and shareable interactive design, becoming a powerful engine for nurturing member value.

【 Mother's Day Referral Binding Event 】
Encouraged existing bound users to invite friends to join the LINE Official Account and bind their accounts. Paired with a Mother's Day theme and incentives like massagers and beauty sets, the event increased member binding and expanded the LINE friend count.

【 Energy Points Collection Task 】
Users collected digital points by completing tasks like account binding, friend sharing, and receipt logging. Collecting three points earned a lucky draw entry. This interactive process successfully guided users to complete marketing goals such as member binding, brand amplification, and purchase stimulation, attracting over 32,000 participants and creating O2O marketing value.

From AI-powered precision push notifications to diverse campaign designs, the collaboration between MEGA PXMART and Appier demonstrates a digital marketing strategy that balances cost-efficiency, user engagement, and member retention.

Looking ahead, both parties plan to continue deepening the application scenarios for the LINE Official Account, bringing consumers more digital experiences that resonate with their daily lives and building a long-term, stable foundation for brand member management.