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GameDuo's Archer Forest: A Game-Changing Partnership with Appier


GameDuo adopted Appier's CrossX solution to link offline transaction data and online user engagement data, creating more holistic customer profiles. By using data to inform channel sales decisions and enhance personalized digital experiences, GameDuo aimed to address their challenges of achieving deeper targeting and reinvigorating creatives. With the integration of CrossX, GameDuo successfully enabled new user installs and deeper IAP. During the campaign, GameDuo utilized AI to identify potential users and deliver right messaging advertisements, resulting in a significant 41% increase in conversions. This approach not only maximized campaign revenue for GameDuo but also prioritized a seamless customer experience and operational efficiency.

About Gameduo (Archer Forest)

The mobile gaming market, expected to reach $272.2 billion by 2030 is experiencing a shift towards more intelligent and data-driven advertising strategies. GameDuo - the acclaimed developer behind the exhilarating game Archer Forest, has recently partnered alongside Appier in their User Acquisition efforts. This immersive game promises thrilling gameplay, engaging narratives, and stunning visuals, designed to keep you on the edge of your seat.Archer Forest is a simple yet addictive game that is easy to learn but difficult to master. The game is set in a beautiful forest that is under attack by a horde of monsters. Players must use their skills to build a powerful army of archers and defend the forest from the monsters. A great game for players of all ages. It is a fun and challenging game that is perfect for a quick gaming session or a long-term commitment.

  • Industry: Mobile game
  • Company Size: 50-100 employees
  • Location: Korea
  • Goal: (1) Deeper targeting: Optimizing towards deep app events such as 15 levelsStabilize (2) ROAS : Drive consideration and awareness by increasing intent per traffic (3) Encouraging PRAT: Maximizing the number of purchases per user (finding whales)

Products Used:

  • CrossX | High LTV User Acquisition & Engagement Platform

Unleashing the Power of Cross-Channel Advertising

One of the key benefits of our partnership with Appier is their expertise in cross-channel advertising. Identifying the right audience which are both high-value with high intent is akin to finding a needle in a haystack. Combining the power of Appier's Advertising Platform, and tapping into insights from AIXON - Appier’s Intelligent Data Augmentation Platform -  played a vital role in displaying the right ads to the right people at the right time, maximizing ROAS by 41%. With over 25% CPI savings over the course of the campaigns.

Experience the Efficiency of AI-driven Advertising

The world of advertising can often be complex and time-consuming. Appier simplifies this process through Multimodal Bidding Optimization - which is a technique used in programmatic advertising to identify high value users through analytical insights across channels. With this optimization logic, Appier engaged in 12 major event optimization efforts, fine-tuning our proficiency and achieving a 70% purchase rate on captured users.This efficiency not only saves time and resources but also enhances the overall marketing campaign's effectiveness via finding high value users for Archer Forest. 

Benefit from Data-Driven Marketing

Appier's data-driven marketing approach is instrumental in making informed decisions about Archer Forest's marketing campaigns. By using real-time data to identify target audiences, create engaging ad campaigns, and track campaign results, we ensure our players always receive the most relevant and enticing content.

Other Remarkable Success Stories

Various industries have reaped benefits from Appier's CrossX technology. For instance, a leading retail company increased its customer conversion rate by 44% using CrossX. Notably, a global automobile manufacturer improved its lead generation efforts by enhancing cross-screen CTR by 48% with CrossX.
As you immerse yourself in the exciting journey of Archer Forest, your users are seamlessly experiencing the power of effective and engaging advertising, courtesy of Appier's state-of-the-art technology.
Similar to when you're navigating through enchanted forests or battling epic foes on Archer Forest, Appier will be here to help you navigate to the next stage of your user acquisition adventures.

Start Growing Your Business Today with Appier