GameDuo's Archer Forest: A Game-Changing Partnership with Appier
GameDuo adopted Appier's CrossX solution to link offline transaction data and online user engagement data, creating more holistic customer profiles. By using data to inform channel sales decisions and enhance personalized digital experiences, GameDuo aimed to address their challenges of achieving deeper targeting and reinvigorating creatives. With the integration of CrossX, GameDuo successfully enabled new user installs and deeper IAP. During the campaign, GameDuo utilized AI to identify potential users and deliver right messaging advertisements, resulting in a significant 41% increase in conversions. This approach not only maximized campaign revenue for GameDuo but also prioritized a seamless customer experience and operational efficiency.
About Gameduo (Archer Forest)
The mobile gaming market, expected to reach $272.2 billion by 2030 is experiencing a shift towards more intelligent and data-driven advertising strategies. GameDuo - the acclaimed developer behind the exhilarating game Archer Forest, has recently partnered alongside Appier in their User Acquisition efforts. This immersive game promises thrilling gameplay, engaging narratives, and stunning visuals, designed to keep you on the edge of your seat.Archer Forest is a simple yet addictive game that is easy to learn but difficult to master. The game is set in a beautiful forest that is under attack by a horde of monsters. Players must use their skills to build a powerful army of archers and defend the forest from the monsters. A great game for players of all ages. It is a fun and challenging game that is perfect for a quick gaming session or a long-term commitment.
- Industry: Mobile game
- Company Size: 50-100 employees
- Location: Korea
- Goal: (1) Deeper targeting: Optimizing towards deep app events such as 15 levelsStabilize (2) ROAS : Drive consideration and awareness by increasing intent per traffic (3) Encouraging PRAT: Maximizing the number of purchases per user (finding whales)
- CrossX | High LTV User Acquisition & Engagement Platform
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