Estée Lauder is a global beauty and skincare brand popular around the world.
Estée Lauder wanted to raise brand awareness among young women online, drive mailing list sign-ups, and encourage the audience to leave contact information to redeem samples across all devices. It also wanted to keep costs down by optimizing both CPC (cost per click) and CPL (cost per lead).
Estée Lauder worked with Appier to apply CrossX Ad Solution and discovered that more consumers who left contact information on the campaign site by clicking cosmetic ads rather than skincare ads. These consumers displayed a higher likelihood to redeem the cosmetic samples at a physical store. The success equation for Estée Lauder to acquire new customers effortlessly is to retarget cosmetic lovers with skincare ads. Compared to its KPIs, Estée Lauder successfully.
Reduced CPC by43% and CPL by 63%
Increased the clicks by74% and the leads by 167%
Boosted cross-screen CVR by300-1100% compared to single screen
Start Growing Your Business Today with Appier