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Success Story

Estée Lauder

Increased Lead-Gen Lowering CPL with AI Marketing Tool



Create a single customer view

Estée Lauder used CrossX AI to identify all the devices owned by individual users.

Find lookalikes using external data

It used CrossX Lookalike feature to discover new, high-value, young audiences.

Shorten conversion time

It used CrossX Remarketing and Frequency Capping to target valuable users who were interested in Estée Lauder.

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