Burger King adopted Appier solutions to build personalized interactive marketing campaigns and boost website conversions
Burger King adopted Appier’s AIQUA AI personalization cloud to analyze and utilize customer behavior data. The brand was able to manage cross-channel campaigns on a single platform and implement its marketing personalization strategy. Based on customers’ online behavior, Burger King delivered a diverse range of interactive marketing communications in real time, successfully lifting its website conversion rate and strengthening customer loyalty.
About Burger King
With its success in brick-and-mortar stores, Burger King wanted to improve its online marketing performance. The brand wished to leverage more precise and fun marketing approaches to boost its onsite conversion rate and increase order value. To this end, Burger King adopted Appier’s AIQUA personalization cloud, which allowed the brand to offer personalized messages and promotions based on customers’ behavior and preferences.
- Industry: Fast food chain
- Company Size: Over 17,000 stores worldwide
- Location: Taiwan (Headquarters: USA)
(1) Use data analysis and segmented communication to precisely deliver personalized messages, lifting conversion rate and conversion value
(2) Create multiple website marketing campaigns and seasonal interactive events to reflect Burger King’s fun brand image
AIQUA｜ AI Personalization Cloud
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