Why Read This White Paper?
Businesses have been striving for ways to better match their online offerings with what customers want. A key tool to achieve that is recommendations for products or services.
Marketers typically segment customers to better target them with products and campaigns. However, recommendations go beyond segmentation.
Creating a truly personalized customer experience requires a connection between customers and products. With the increasing adoption of advanced technology like deep learning, recommendation engines are becoming more sophisticated than ever.
Download this white paper to learn:
- The different types of recommendation models
- How product recommendations work
- How to create a successful recommendation campaign (examples included)
