Why Read This Guide? 

'Tis the season to be shopping! Every holiday shopping season brings with it its own unique consumer trends. Appier has scoured the market to bring you trends and insights from some of the biggest names in market research such as Deloitte and Adobe.

Check out our 2023 “AI & the Holiday Season” guide to understand what you can expect from your shoppers this year and how you can leverage AI to create a win-win situation for both of you.