Grow smarter and faster with AI-powered personalization and real-time data intelligence

AIRIS + AIQUA: Appier’s data and personalization clouds work together to connect, analyze, and personalize every journey so you can grow and deepen customer relationships effectively.

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AI personalization powered by real-time insights

Elevated touchpoints

AI-personalized sales and engagement journey

Create and automate multi-channel personalized journeys with GenAI content in just minutes using simple prompts. Powered by real-time omnichannel insights and AI models, delivering optimal product recommendations and native content at the best time.

Optimized ad spend

AI-predictive value and real-time segment activation

Build personalized ads and high-value segments easily based on AI predictive scores and real-time insights for conversions. Activate targeted ads and segments at scale to orchestrate, automate, and optimize performances via major integrations.

Enriched profiles

AI-powered 360° customer view and insights

Gain comprehensive insights into your customers with a holistic view. Utilize real-time insights and interest labels across every interaction. Convert and engage with actionable customer insights such as last inquiry, preferred channel, and purchase prediction.

Unified intelligence

AI-ready cross-channel data and reports

Unleash omnichannel strategy with customer data unification and identity resolution across online and offline channels. Eliminate first-party data silos and have a clean data foundation and low-code reports, democratizing AI transformation for every team.

Drive end-to-end engagement that converts data to value

Omnichannel journey
Sales optimization
Ad performance boost
Re-engagement
Customer intelligence

Omnichannel journey

Always-on customer journey optimization with AI intelligence

Seamlessly integrate online and offline data for a multi-channel growth engine that delivers online and in-store success. Automate innovative online-to-offline (O2O) journeys powered by data and AI.

Sales optimization

Smart conversion paths for upsell and repeat sales

Engage real-time intent with tailored product recommendations and messages for increased conversions and repeat purchases. Orchestrate AI-enabled sales interactions across optimal channels, timing, and items.

Ad performance boost

Ad spend optimization for AI-driven customer growth

Increase return on ad spend and reduce acquisition costs with AI-driven ad spend optimization. Make data-informed ad decisions on targeting, channel mix, and content to achieve goals.

Re-engagement

AI-powered experience for maximum lifetime value

Appier’s CDP-powered personalization AI delivers impactful experiences at scale. Utilize omnichannel orchestration and GenAI content for tailored retention campaigns, personalizing each abandoned cart and win-back effort.

Customer intelligence

Real-time insights for in-the-moment activation

Grow, activate, and measure customer data ROI from one intelligent platform unlocking customer-centric insights with lightning speed. Save time, cross-team resources, and budget to democratize AI.