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Grow smarter and faster with AI-powered personalization and real-time data intelligence
AIRIS + AIQUA: Appier’s data and personalization clouds work together to connect, analyze, and personalize every journey so you can grow and deepen customer relationships effectively.
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AI personalization powered by real-time insights
Appier uniquely connects the power of real-time customer data platform (CDP) and intelligent marketing automation. The AIRIS + AIQUA duo utilizes generative and decision-making AI to accelerate omnichannel success. Redefine your marketing through a unified data foundation, enriched customer insights, and intelligent journey orchestration.
Elevated touchpoints
AI-personalized sales and engagement journeyCreate and automate multi-channel personalized journeys with GenAI content in just minutes using simple prompts. Powered by real-time omnichannel insights and AI models, delivering optimal product recommendations and native content at the best time.
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Optimized ad spend
AI-predictive value and real-time segment activationBuild personalized ads and high-value segments easily based on AI predictive scores and real-time insights for conversions. Activate targeted ads and segments at scale to orchestrate, automate, and optimize performances via major integrations.
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Enriched profiles
AI-powered 360° customer view and insightsGain comprehensive insights into your customers with a holistic view. Utilize real-time insights and interest labels across every interaction. Convert and engage with actionable customer insights such as last inquiry, preferred channel, and purchase prediction.
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Elevated touchpoints
AI-ready cross-channel data and reportsUnleash omnichannel strategy with customer data unification and identity resolution across online and offline channels. Eliminate first-party data silos and have a clean data foundation and low-code reports, democratizing AI transformation for every team.
Always-on customer journey optimization with AI intelligence
Seamlessly integrate online and offline data for a multi-channel growth engine that delivers online and in-store success. Automate innovative online-to-offline (O2O) journeys powered by data and AI.
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Smart conversion paths for upsell and repeat sales
Engage real-time intent with tailored product recommendations and messages for increased conversions and repeat purchases. Orchestrate AI-enabled sales interactions across optimal channels, timing, and items.
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Ad spend optimization for AI-driven customer growth
Increase return on ad spend and reduce acquisition costs with AI-driven ad spend optimization. Make data-informed ad decisions on targeting, channel mix, and content to achieve goals.
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AI-powered experience for maximum lifetime value
Appier’s CDP-powered personalization AI delivers impactful experiences at scale. Utilize omnichannel orchestration and GenAI content for tailored retention campaigns, personalizing each abandoned cart and win-back effort.
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Real-time insights for in-the-moment activation
Grow, activate, and measure customer data ROI from one intelligent platform unlocking customer-centric insights with lightning speed. Save time, cross-team resources, and budget to democratize AI.
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Join the journey of successful results
