Glossary

Glossary

What is Contextual Advertising ?

Glossary

What is a Wordscapes Game?

Glossary

What is CAC (Customer Acquisition Cost) ?

Glossary

What is Contextual Targeting?

Glossary

What is DAU/WAU/MAU/YAU?

Glossary

What is Consumer Price Index (CPI)?

Glossary

What is Lifetime Value (LTV)?

Glossary

What is Average Revenue Per Paying User (ARPPU)?

Glossary

What is Return on Investment (ROI)?

Glossary

What is Churn?

Glossary

What is Retargeting?

Glossary

What is Playable Ads?

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