Glossary

Glossary

What is Consumer Price Index (CPI)?

Glossary

What is Lifetime Value (LTV)?

Glossary

What is Average Revenue Per Paying User (ARPPU)?

Glossary

What is Return on Investment (ROI)?

Glossary

What is Churn?

Glossary

What is Retargeting?

Glossary

What is Playable Ads?

Glossary

What is Ad Creative?

Glossary

What is Retention?

Glossary

What is User Acquisition?

Glossary

What is Mobile Display Advertising ?

Glossary

What is customer engagement?

5

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