Glossary

Glossary
What is Consumer Price Index (CPI)?

Glossary
What is Lifetime Value (LTV)?

Glossary
What is Average Revenue Per Paying User (ARPPU)?

Glossary
What is Return on Investment (ROI)?

Glossary
What is Churn?

Glossary
What is Retargeting?

Glossary
What is Playable Ads?

Glossary
What is Ad Creative?

Glossary
What is Retention?

Glossary
What is User Acquisition?

Glossary
What is Mobile Display Advertising ?

Glossary
What is customer engagement?
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