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GDPR Frequently Asked Questions


Q: What is GDPR?

The General Data Protection Regulation (“GDPR”) is a new legislation by the EU parliament that lays out requirements for data collection, storage, and usage practice.

This new law is meant to replace the 1995 EU Data Protection Directive (DPD) to significantly enhance the protection of the personal data of EU citizens and increase the obligations on organisations who collect or process personal data.

Q: When is the GDPR coming into effect?

The GDPR will become fully enforceable on May 25, 2018.

Q: Who does the GDPR affect?

Although the GDPR is an EU regulation, the territorial scope of GDPR is potentially far wider as it can also apply to non-EU businesses in certain cases. Businesses that market their products to or monitor the behavior of people in the EU are required to be GDPR compliant.

Q: What constitutes personal data under the GDPR?

Any information related to a natural person, defined as ‘Data Subject’ in GDPR, that can be used to directly or indirectly identify the person. It can be anything from a name, a photo, an email address, bank details, posts on social networking websites, medical information, or a computer IP address.

Q. How is Appier prepared for GDPR enforcement?

We respect the privacy of Data Subject and ensure our compliance with a range of privacy protection regulatory criteria. These include requirements imposed by EU data protection legislation such as General Data Protection Regulations (GDPR) starting in May 2018.

We strictly follow our privacy policy in regard of any data we collect from Data Subject.

Q. Where can I find detailed information about the GDPR?

Please visit official GDPR resources available online for details.

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