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NIVEA MEN

NIVEA MEN

92

Its daily clicks increased
by 92%

22

Its CTR was 22%
higher than the KPI

150

It brought in up to 150%
more purchases

By using Appier’s CrossX Ad Solution, NIVEA MEN successfully increased high-value traffic over time with a landing rate that exceeded its expectation. The daily impressions went up by 182%. The campaigns designed to drive traffic brought in more optimized purchases.

Brand Story

NIVEA MEN, a worldwide leading men’s grooming brand, had partnered with Southeast Asian online marketplace Lazada to open an online store in Vietnam, as part of a strategy to expand its distribution channels in the country. With more than 3,000 brands on Lazada, NIVEA found that it was facing extreme competitions to get noticed in a crowded market.

Goal

NIVEA MEN wanted to increase site traffic through the acquisition of quality leads, and to boost online purchases.

Appier Solution

Appier Solution

Find lookalikes
NIVEA MEN used CrossX AI to acquire quality audiences who were similar to existing customers, and were more likely to respond favorably to its marketing campaigns.
Leverage remarketing
Through a user-centric approach, NIVEA MEN used CrossX Remarketing to accurately identify users behind devices in order to shorten the time from visit to purchase.
Find lookalikes
NIVEA MEN used CrossX AI to acquire quality audiences who were similar to existing customers, and were more likely to respond favorably to its marketing campaigns.
Leverage remarketing
Through a user-centric approach, NIVEA MEN used CrossX Remarketing to accurately identify users behind devices in order to shorten the time from visit to purchase.