By Marketing Focus

NIVEA MEN

By using Appier’s CrossX Ad Solution, NIVEA MEN successfully increased high-value traffic over time with a landing rate that exceeded its expectation. The daily impressions went up by 182%. The campaigns designed to drive traffic brought in more optimized purchases.

Brand Story

NIVEA MEN, a worldwide leading men’s grooming brand, had partnered with Southeast Asian online marketplace Lazada to open an online store in Vietnam, as part of a strategy to expand its distribution channels in the country. With more than 3,000 brands on Lazada, NIVEA found that it was facing extreme competitions to get noticed in a crowded market.

Goal

NIVEA MEN wanted to increase site traffic through the acquisition of quality leads, and to boost online purchases.

Appier's Solutions

Find lookalikes

NIVEA MEN used CrossX AI to acquire quality audiences who were similar to existing customers, and were more likely to respond favorably to its marketing campaigns.

Leverage remarketing

Through a user-centric approach, NIVEA MEN used CrossX Remarketing to accurately identify users behind devices in order to shorten the time from visit to purchase.

Find lookalikes

NIVEA MEN used CrossX AI to acquire quality audiences who were similar to existing customers, and were more likely to respond favorably to its marketing campaigns.

Leverage remarketing

Through a user-centric approach, NIVEA MEN used CrossX Remarketing to accurately identify users behind devices in order to shorten the time from visit to purchase.

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Stay up to date with the latest AI and marketing insights and best practices.

AiDeal Recognized as Best Overall AI-Based Analytics Solution 2020

Appier Highly Commended in The Drum Digital Advertising Awards APAC 2020

Appier Receives Silver Award at MMA Smarties APAC 2020

Appier Named in CB Insights’ Second Annual AI 100 Companies 2018

Appier Named as Gartner Cool Vendor for Artificial Intelligence, East Asia, 2017

Appier Secures ISO 27001 Certification

By Marketing Focus

NIVEA MEN

NIVEA MEN

92

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Brand Story

Goal

Appier's Solutions

Appier's Solutions

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