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Neogence

14

Neogence’s ROI increased 14%

87

The website retention rate
increased by 87%

11

Its CPC dropped by 11%

By leveraging AIXON, Appier’s data science platform, Neogence successfully reached high-quality new customers, enhanced brand awareness, and optimized cost per click (CPC).

Brand Story

Neogence, a famous dermatology brand in Taiwan, is known for its skincare masks and hyaluronic acid products.

Goal

While the official website has been Neogence’s main digital channel, the brand also leverages Google and Facebook for new customer acquisition. However, the ad cost on these platforms has been increasing due to the intensified competition among brands. In addition, marketers have limited knowledge of consumer behavior, making it even more difficult to find and reach ideal audience segments. Aiming to win the Singles’ Day Sales in November 2018, Neogence wanted to improve its overall marketing performance by finding more high-quality customers and driving the traffic to the official website. It also wanted to increase the website retention rate while optimizing CPC.

Appier's Solutions

Appier's Solutions

Pre-Singles Day: User acquisition
To create the momentum and better prepare for the Single Day sales, Neogence used AIXON to expand the top funnel to bring in more high-quality customers prior to the day of sales.
The week of Singles Day: Remarketing
Neogence used cross-screen remarketing to engage existing customers and trigger potential demand. It leveraged AIXON to unify data from its own channels including app, website, CRM, etc, and then mapped devices and their owners to generate a holistic view of its existing customers for effective remarketing.
Post-Singles Day: Finding lookalikes
Re-engaged cart abandoners and enriched its own data with external data from Appier CrossX database to develop two best-performing lookalike audience segments: one for those who purchased products on the Neogence site in the past 8 weeks, and the other for those who browsed Neogence’s webpages for limited offers.
Pre-Singles Day: User acquisition
To create the momentum and better prepare for the Single Day sales, Neogence used AIXON to expand the top funnel to bring in more high-quality customers prior to the day of sales.
The week of Singles Day: Remarketing
Neogence used cross-screen remarketing to engage existing customers and trigger potential demand. It leveraged AIXON to unify data from its own channels including app, website, CRM, etc, and then mapped devices and their owners to generate a holistic view of its existing customers for effective remarketing.
Post-Singles Day: Finding lookalikes
Re-engaged cart abandoners and enriched its own data with external data from Appier CrossX database to develop two best-performing lookalike audience segments: one for those who purchased products on the Neogence site in the past 8 weeks, and the other for those who browsed Neogence’s webpages for limited offers.

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