Brand Story
Neogence, a famous dermatology brand in Taiwan, is known for its skincare masks and hyaluronic acid products.
Goals
While the official website has been Neogence’s main digital channel, the brand also leverages Google and Facebook for new customer acquisition. However, the ad cost on these platforms has been increasing due to the intensified competition among brands. In addition, marketers have limited knowledge of consumer behavior, making it even more difficult to find and reach ideal audience segments. Aiming to win the Singles’ Day Sales in November 2018, Neogence wanted to improve its overall marketing performance by finding more high-quality customers and driving the traffic to the official website. It also wanted to increase the website retention rate while optimizing CPC.