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Minute Maid

72

The cross-screen CTR was
72% higher than that of the single-screen

57

The cross-screen CVR was
57% higher than that of the single-screen

38

The campaign engagement rate
was 38% higher compared to
the previous year

Minute Maid worked with Appier to launch a campaign featuring an online lottery game to generate leads and increase conversions. It discovered that the average player submitted information 3 times for this promotion, which was 38% higher than the online activities in the previous year.

Brand Story

Owned by its parent company Coca Cola, Minute Maid offers more than 100 different fruit juices for global consumers.

Goal

Minute Maid wanted to reach potential consumers who were likely to purchase its products through an online lottery game that was designed to encourage them to submit a product code printed on the bottle. The brand sought to drive as many leads as possible while optimizing the cost per lead.

Appier's Solutions

Appier's Solutions

Expand the cross-screen user base
Minute Maid leveraged Appier’s CrossX AI to identify all the devices owned by the same user, and then used CrossX Lookalike to expand its reach to similar audiences.
Reach customer
through RTB
Minute Maid used Appier’s Programmatic Platform to deliver more ad exposure to its target audiences, especially those who viewed the game information and visited its campaign site.
Remarket to drive engagement
Minute Maid took advantage of Appier’s CrossX Remarketing to reach out to the players who had participated in the game across screens in order to drive more conversions.
Expand the cross-screen user base
Minute Maid leveraged Appier’s CrossX AI to identify all the devices owned by the same user, and then used CrossX Lookalike to expand its reach to similar audiences.
Reach customer
through RTB
Minute Maid used Appier’s Programmatic Platform to deliver more ad exposure to its target audiences, especially those who viewed the game information and visited its campaign site.
Remarket to drive engagement
Minute Maid took advantage of Appier’s CrossX Remarketing to reach out to the players who had participated in the game across screens in order to drive more conversions.

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