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Golf Digest Online

Golf Digest Online

AiDeal
Intelligent Promotional
Marketing

The conversion rate
driven by the coupon
increased by 50-100%

New purchasers
increased by 19%

Golf Digest Online partnered with Appier to leverage AiDeal, an intelligent promotional marketing platform, to drive conversions.

Brand Story

Golf Digest Online (GDO) is one of the largest online golf shops in Japan, offering top brand golf equipment, apparel and accessories.

Goal

GDO tried to drive sales by offering incentives through email and other customer service tools, but the results were flat as its segmentation and targeting was based on the experience and knowledge of its marketing team, rather than data analytics. The brand failed to entice customers who made their first purchase to sign up for its membership through coupons and sought to improve overall site performance.

Appier's Solutions

Appier's Solutions

Create effective customer segmentation
GDO leveraged AiDeal, powered by advanced machine learning, to track and measure user mouse movements on the website and analyze user data for effective segmentation.
Decide appropriate promotional offer
The data-driven insight enabled GDO to adjust its operation PDCA (plan-do-check-act) quickly and target new customers using a coupon that could be used within 60 minutes to receive free delivery.
Measure conversion rates
GDO divided the target audience into two groups and ran A/B testing to measure the conversion rates of the group receiving the coupon and the other without.
Create effective customer segmentation
GDO leveraged AiDeal, powered by advanced machine learning, to track and measure user mouse movements on the website and analyze user data for effective segmentation.
Decide appropriate promotional offer
The data-driven insight enabled GDO to adjust its operation PDCA (plan-do-check-act) quickly and target new customers using a coupon that could be used within 60 minutes to receive free delivery.
Measure conversion rates
GDO divided the target audience into two groups and ran A/B testing to measure the conversion rates of the group receiving the coupon and the other without.

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Find out how Appier’s AI-powered platforms and solutions drive business innovation and marketing efficiency.

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