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CommonWealth Magazine

CommonWealth Magazine

1220

For every dollar spent
reaching audiences, it generated
12.2x worth of revenue

300

These campaigns exceeded
CommonWealth’s ROAS
targets by 300%

404

Subscriptions and purchases
increased by 404%,
compared to KPIs

With the help of AIXON, Appier’s data science platform, CommonWealth discovered valuable readers it hadn’t been able to reach in the past.

Brand Story

Named the most influential magazine in Taiwan by The New York Times, CommonWealth Magazine is a pioneer of economic news media, covering a range of topics including finance, politics, business, culture and education. It offers both print and digital content for its readers.

Goal

CommonWealth aimed to find, increase, and understand valuable users in an effective way. It wanted to create a unified customer view and gain insights into users it reached in the past from various data sources. Hence it could leverage the insights to boost subscriptions, increase online sales, and optimize future promotions in order to generate leads.

Appier's Solutions

Appier's Solutions

Unify
its data
CommonWealth leveraged AIXON to unify data from both its online and offline channels, including the news website, online store and CRM.
Predict
user behavior
It applied AIXON’s different AI models to predict and segment online users who were most likely to subscribe, as well as to find lookalikes that fit specific patterns.
Multichannel engagement
CommonWealth engaged the target audience across channels for future campaigns, including external online campaigns, social media and owned media channels.
Unify
its data
CommonWealth leveraged AIXON to unify data from both its online and offline channels, including the news website, online store and CRM.
Predict
user behavior
It applied AIXON’s different AI models to predict and segment online users who were most likely to subscribe, as well as to find lookalikes that fit specific patterns.
Multichannel engagement
CommonWealth engaged the target audience across channels for future campaigns, including external online campaigns, social media and owned media channels.

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