Multiply CTR of content
recommendation ads by 6X
Reduce bounce rate
by almost 30%
Improve advertising revenue with precision advertising approach
Marketing Performance for Content Delivery:
Take Cheer’s website for example; based on the article, Never Think Your Current Job is Menial if You Believe You are Good Enough, the keywords marketers set are “Job Seeking, Human Resources, and Self-improvement.” However, the keywords generated by AIXON were “Interviews, Advertising, and Rock Climbing.” After placing the advertisement, the CTR increased six times, and the bounce rate decreased by about 30%, proving that AIXON’s AI engine has a more significant effect on developing potential readers.
Marketing Performance for Advertisement Promotion:
Take the advertisement placement of the CommonWealth Magazine website for instance; without an in-depth understanding of reader profiles, everyone saw the same advertisements when visiting the site. Advertisers of CommonWealth Magazine are primarily automotive, financial, real estate, and wine merchant industries that usually target white-collar audiences. After analyzing reader data, apart from highlighting the value of advertisement placement by utilizing precise segmentation, AIXON also helps develop more advertisers in different sectors easily, such as computers, consumer electronics, and communication (3C), healthcare, and parenting.