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Five years down, and many, many more to come!

When I started Appier five years ago, artificial intelligence (AI) was not a hot topic. It’s hard to imagine that the first few business ideas were actually brainstormed in our dorm room in Harvard, and we will always remember the joy of the very first time that our customers trusted us and gave us our first order.

In those first few years, we faced a lot of challenges, and we learned a lot, too. The first lessons we learned as entrepreneurs was to dream big and embrace failure. We keep this entrepreneurial spirit alive as our company grows, and we encourage our employees to develop their own entrepreneurial mindsets. When you’re not open to risks and failure, bold new ideas will never take off.

Over the past 5 years, we were always thinking about how to make a real impact to human society and industry with AI when our products go on the market. We experienced eight pivots, from AI-based social games to the marketing and data intelligence platforms for enterprises that led to our initial success. We will never give up and we will always have the faith of continuously innovating.

We have grown from a 4-person startup to an industry leader that has been recognized by Fortune Magazine as one of the most important companies driving the AI revolution. We continue to expand our business across countries in Asia and serve around 1,000 global brands and agencies, and we continue to hire for diversity in our teams. The best part of my life is to have the opportunity to work with such a bright and talented group of colleagues.

Over the next five years, we’ll expand our portfolio of AI solutions and build more functionality for enterprises who want to take advantage of recent advances in AI technology. We’ll also continue to hire the best talent and extend our engineering and AI research capabilities around the region.

Finally, I would like to give a big shout out and THANK YOU to everyone who has supported, encouraged and believed in Appier. Five years is just the beginning, and we’re ready to embark on our next AI adventure and look forward to the next five years and beyond!

In the meantime, please enjoy this video celebrating Appier’s 5th Anniversary.