Share on facebook
Share on linkedin
Share on twitter
Share on facebook
Share on linkedin
Share on twitter

Everything You Need to Know About Exit-Intent Technology

Exit-intent technology is a highly-underused tool. However, when implemented effectively, it can encourage visitors who would have otherwise abandoned your site to stay and even to convert. So, what is exit-intent technology? When should you use it? How to make it work for your brand? Read on. 

 

What Is Exit-Intent Technology?

Exit-intent technology is smart behavioral software that tracks online visitors’ mouse movements on a webpage. The purpose of exit-intent technology is to help marketers detect when a visitor is going to leave a site without making a purchase.

Every exit-intent provider uses different algorithms and technology and responds to different types of visitor mouse activity. Movements that indicate abandonment include when the cursor moves towards the back button, remains idle, or scrolls up quickly.

When signs of abandonment or customer intent such as these are identified, exit-intent technology automatically delivers a pop-up message that engages visitors with an enticing offer, product recommendation, or other messages to encourage them to stay and convert.

 

When Should Marketers Use Exit-intent Technology?

Exit-intent technology works well on e-commerce websites, landing pages, and commercial websites. Marketers should use exit-intent technology if they are looking to capture more potential customers, reduce cart adornment, and maximize customer lifetime value.

Because exit-intent pop-ups capture visitor attention when they are already engaged and in a mindset to buy, they can be extremely effective in boosting conversion rates. In fact, exit-intent pop-ups have been shown to increase conversions by up to 46 percent.

Not only can exit-intent technology drive conversions, but it is also easy and low-cost to set up, and only needs occasional monitoring. 

 

10 Effective Exit-Intent Pop-up Hacks

There are many best practices you can use to ensure your exit-intent pop-ups drive conversions. Here are some that can significantly boost their effectiveness:

1. Make your pop-ups personal

Personalizing your exit-intent pop-ups can make a huge difference in how effective they are. As well as including a person’s name, segment and tailor your messages and offers by other criteria, such as interest, traffic source, device type, returning visitor, new visitor, day of the week and total cart value.

2. Offer an appealing discount

Adding a discount to your exit-intent pop-up is a great way to get paying customers over the line. However, rather than go with a blanket discount, tailor your discount to your audience. For example, offer a 25 percent discount to new customers and a 10 percent discount to existing customers who spend over a certain amount.

3. Overcome key objections

Overcoming objections can work particularly well on product and checkout pages. To start, think about the types of objections your customers might have. For example, perhaps they are unsure of the quality or can’t afford it. In these cases, your message could be a 30-day money-back guarantee or a monthly payment plan.

4. Suggest related products

Sometimes a visitor may simply decide a product isn’t quite right, even after they have added it to their cart. By suggesting similar or related products in these instances, the person may see a product that better fits the bill and decide to purchase that instead.

5. Suggest popular products

Social proof is a potent tool in driving more conversions. By recommending some of your most popular products on your exit-intent pop-ups, you remind visitors of what other people love from your brand. It can also help keep them on your site for longer.

6. Consider your pop-up design

How your pop-up looks and reads can play a big part in whether people positively act on it. The most effective pop-up designs use minimal text and fields, easy to read fonts, contrasting colors, and enticing call-to-actions (CTAs). Adding images and graphics can also boost engagement and make them more relatable.

7. Offer free shipping

Delivery costs can be a huge barrier to purchase, so using exit-intent pop-ups that promote free shipping can be a great way to push people to purchase. Statistics show that by offering free shipping in your exit-intent pop-ups, you can recover 44 percent of shoppers who abandon carts.

8. Add urgency or scarcity

FOMO, or the fear of missing out, is a psychological trigger people can’t help but respond to. Because of this, by using features such as a countdown timer in your exit-intent pop-up offer, you can prompt them to act. Scarcity can have the same effect, for example, by saying, “Don’t miss out – only six items left!”.

9. Offer an opportunity to chat

Another common cause of abandonment is that a person simply doesn’t have all the information they need at that point to make an informed decision. By using your exit-intent pop-up as an opportunity to start a conversation – for example, providing access to a live chat feature – you can answer all their questions.

10. Be sure to A/B test

While exit-intent technology is time and resource-light, it is good to carry out regular A/B testing to check whether your messages and offers are working. A/B testing involves splitting your web visitors into two groups and using a different version of your pop-up to see which gets more conversions. 

 

Exit-intent technology can be a great way to pull those abandoning customers back to purchase. However, don’t expect massive returns from using exit-intent pop-ups alone. Make sure you are combining them with other tools and tactics for best results. 

* Do you want to drive more site visitor conversions? Get in touch with our team to find out more about our AI-driven solutions.

WE ARE HERE TO HELP

Let us know the marketing challenges that you’re facing, and how you want to improve your marketing strategy.

YOU MIGHT ALSO LIKE

How Digital Publishers Can Capitalize on Data Monetization

In the world of publishing, times are tough. In Asia Pacific, advertising is dominated by online search and social media platforms (accounting for 92 cents of every dollar spent) – so is it any wonder that digital publishers are increasingly turning to subscriptions for more revenue? However, there is a way to stem the tide. As a digital publisher, you are sitting on a treasure trove of customer data that can be made to work for you, especially when combined with external data to provide you with holistic insight on customer behavior. It helps with more effective ad placement for a higher return on advertising spend (ROAS) while also providing a granular view of your customers’ interests and behaviors in order to drive subscriptions. Used correctly, artificial intelligence (AI) can help in both areas, breathing new life into the digital publishing business and making your publication a brand readers and advertisers alike will keep coming back to.   Journeying Towards Personalized Content to Drive Subscriptions Subscriptions are increasingly important for digital publishers. According to a recent study ‘Journalism, Media, and Technology Trends and Predictions 2019’, subscriptions will be the main revenue focus for 52 percent of publishers. Used correctly, AI

Market Segmentation: What It Is and How It Works

If your marketing tries to appeal to everyone, it is doomed to fail. Instead, those in the know use market segmentation to divide their audience into specific groups for precise targeting.   What Is Market Segmentation? Market segmentation is a way of separating your customers into different groups. Once you have done so, you can tailor your marketing campaigns in order to appeal to these different target segments. Customer segmentation can be based on various factors: Behavior (known as behavioral segmentation) Demographic information (age, income bracket, etc.) Psychographic information (social class, lifestyle, personality, etc.) Geographic (location) By breaking its customers down into various groups based on the above factors, a company can look at each audience segment individually, and identify their needs, wants and desires. Marketers can then use this information to design marketing campaigns and create ads that appeal directly to these audiences.   Examples of Market Segmentation Lots of different people use a gym – despite the stereotypes, there is no one archetypal gym user. A gym will attract fitness fanatics, but even these will be split into those time-poor young professionals who favor HIIT (high intensity workouts) to get results quicker, treadmill addicts, weightlifters whose only goal

Why Should You Use In-App Notifications for Customer Engagement?

In-app notifications can be a very effective weapon in the marketer’s arsenal, but they are much misunderstood and misused. Used well, they can improve the customer experience while boosting your app’s profile and providing valuable customer data. However, used badly, they can drive away otherwise loyal customers, hurting your returns. Here we will explore what they are, how they work, and how to use them effectively in order to drive engagement and ROI.   What Are In-App Notifications? In-app notifications, also known as in-app messaging, are messages that appear while a customer is using your app. These can present as pop-ups or overlays, and can take up the whole screen or only a portion of it. The content of these notifications can vary. They can be a call to action (CTA) like asking your customer to rate the app, or opt in for push notifications. Or they can promote deals and offers, or other features of the app that the customer might have otherwise missed.   What Are the Benefits of In-App Notifications? In-app notifications are all about engagement. By prompting the customer to act with a CTA, marketers can increase their level of engagement. And a more engaged customer