Advocating for Diversity and Inclusion, Day In and Day Out
Today, March 8, is International Women’s Day (IWD), when governments, employers and women themselves celebrate female success and the contributions that women have made to society. Advocating for women is critical, and as a growing technology company, we certainly shoulder some of the responsibilities alongside others in the industry.
However, we can’t advocate for women or any other groups on just one day of the year. Organizations including ours need to look at diversity and inclusion on a daily basis, and make sure we are considering it in every area of the business, from hiring to team structure and recognizing achievements.
It is proven that diverse and inclusive teams solve business problems faster, allowing things to get done more quickly, and also make for happier and more productive employees. So how can companies make sure they have a culture that welcomes everyone and gives them space to contribute and experiment?
It certainly starts with hiring. At Appier, we focus on skill-based hiring, making sure we have the best people to do the job rather than look at race, gender or any other identifying factor. Culture fit is also incredibly important. Appier is a startup, so collaboration across functions is key to our success, and we need people who bring the right attitude first and foremost. At a young company where processes are still being established, flexibility is key, so teams often have to pool resources to make things happen.
Inclusion doesn’t just mean getting a certain number of different sorts of people on the team, it also means ensuring that everyone feels they can contribute. Leaders need to look around daily to see if everyone is getting a voice in meetings; if everyone has the equipment and knowledge they need to be successful; if everyone feels comfortable advocating for herself; if everyone is being welcomed and respected by colleagues, and so on.
If any of these things aren’t happening, then leaders need to take a look at existing processes to make sure they are working, or at the very least carve out time for those who might need additional support.
Ultimately, we need to think about equity before equality. Equality means treating everyone equally, and while fairness is critical to functioning workforce, we need to look first at whether or not we are providing equity to everyone. Equity means giving each individual the specific tools they need to succeed. These will vary from person to person, and once everyone is equipped and on an even plane, we can go on to ensure equality.
Jennifer Huang, our director of strategy and business development, joined Suchitra Narayan of SGInnovate, K. Thanaletchimi, NTUC Central Committee Member, and Aziza Sheerin, regional director of General Assembly on a panel in Singapore today to discuss these issues in celebration of IWD. They agreed that we are on a journey and we have got some way to go, but if everyone in the mix – employers, teachers, government leaders, women themselves, their friends and families – continues to advocate for fair treatment, we will continue to see progress towards relationships, workplaces and societies that provide equally for all, leading to a brighter future for everyone.
WE ARE HERE TO HELP
YOU MIGHT ALSO LIKE
Artificial intelligence (AI) is heralding a revolution in how we interact with technology. Its capabilities have changed how we work, travel, play and live. But this is just the beginning. The next step is explainable AI (XAI), a form of AI whose actions are more easily understood by humans. So how does it work? Why do we need it? How will it forever change the way industries – especially in marketing – function? The Mystery of the Black Box: The Problem With Current AI No one would deny that artificial intelligence produces amazing results. Computers that can not only process vast amounts of data in seconds, but also learn, decide and act on their own have turned many industries on their heads – according to PricewaterhouseCoopers, the market worth of AI is around US$15 trillion. However, in its current form, AI does have one major weakness: explanation. Namely, it can’t explain its decisions and actions to humans. This is sometimes referred to as the “black box” in machine learning – for example, the calculations and decisions are carried out behind the scenes with no rationale given as to why the AI arrived at that decision. Why is this a
Alibaba pledged that this year’s Singles’ Day shopping festival will be the largest-ever in terms of “scale and reach“, and marketers can now use personalization powered by artificial intelligence (AI) to get the most out of this golden opportunity. The one-day shopping extravaganza will take place on Nov 11, which marks its 10th anniversary. As Alibaba is taking the event global this year, around 180,000 brands from China and abroad will offer promotions and discounts to shoppers. The Chinese e-commerce giant is also offering 3,700 categories of imported goods from 75 countries and regions on Tmall Global, its dedicated cross-border portal. Lazada, a Singapore-based e-commerce site with US$4 billion investment from Alibaba, will participate in the shopping event for the first time. It’s expected to attract buyers across Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Singapore. To fight for shoppers’ share of wallet, many brands start to showcase their best promotions weeks ahead of the day. But how to stand out from the crowd in such a high-stakes game, and engage with the right audience with the right message that will maximize conversion later? Here are three steps that how you can nail your marketing for Singles’ Day through AI-driven
Artificial intelligence (AI) is without doubt one of the most talked-about technologies today, and for good reason: advances in computation, processing power and storage, and the tremendous volumes of data generated, thanks to new mobile and cloud technologies have come together to drive a renaissance in AI. On the other hand, this confluence of factors is also creating mountains of data – and a headache for any enterprise trying to make sense of all of it. Since Appier was established five years ago, we’ve accumulated a considerable database of billions of anonymized device profiles in Asia, which continues to learn as it grows. This data provides some very good insight into the cross-screen behaviors of people throughout the Asia-Pacific region. Today, I wanted to share a few highlights from our newly-released 2H 2016 Cross-Screen User Behavior Report, generated from our analysis of over 1,800 billion Appier-run campaign data points. For enterprises, one of the report’s key takeaways is just how important it is to understand the cross-device dynamics of today’s consumers. The complexity of these usage patterns make it difficult for marketers trying to reach them using conventional technology. Using AI, Appier is able to process these billions of data