Lessons in E-Commerce From Carrefour Taiwan: Start Small, Experiment and Expand Gradually
To get into online retail, start sales with a limited set of products available. Group a small team together, experiment to learn and expand gradually. It also helps if the CEO backs the effort.
Appier Report Shows How Marketers Can Navigate the Fragmented Digital Consumer Journey With Artificial Intelligence
Appier published today its 2017 Digital Consumer Behavior Report, providing a roadmap for marketers looking to make sense out of a consumer journey fragmented by multi-device ownership.
How Southeast Asia Is Keeping Pace With AI
Forward-looking organisations in the region are embracing artificial intelligence, but uneven access to connectivity and a lack of skills and understanding of the technology are preventing wider adoption.
‘Artificial’ Offers No ‘Intelligence’ Without Data
Some believe it is hogwash, while others say it is necessary for their company’s survival, but one thing is certain about artificial intelligence (AI) – without data, its value will be limited.