[Upcoming Webinar] Retargeting for Hyper Casual Games with TapNation and APPS. Join us!

List of cookies

Targeting Cookies

Domain Cookie name Life span Description
c.appier.net _auid 365 days appier_cookie_uid
c.appier.net _atrk_uid 180 days UID provided by customer from type_login
c.appier.net _atrk_xuid 180 days sha256 of advertiser's UserID provided by custeromer from type_login. Ususally this is sha256 of email
c.appier.net _atrk_siteuid 365 days a random generated UID
c.appier.net appier_utmz 7 days utm related information from the url https://en.wikipedia.org/wiki/UTM_parameters
c.appier.net _cm_mmc 7 days utm_source
c.appier.net _cm_cc 7 days #count of the utm_source
c.appier.net _fbc 130 mins Facebook click id

 

Performance Cookies

Domain Cookie name Life span Description
c.appier.net appier_is_LCCV 0 (Session) if the campaign count attribution by last click
c.appier.net
appier_page_isView_${action_id}
60 mins if the campaign count page_view as ${action_id}
c.appier.net
appier_pv_counter${action_id}
60 mins if the campaign count page_view as ${action_id}
c.appier.net
appier_random_unique_id_$(action_id)
0 (Session) random generated id of the Action, only in session cookie
c.appier.net appier_track_3 30 the campaign related information, url params from click landing page

 

Functional Cookies

Domain Cookie name Life span Description
c.appier.net _atrk_ssid 30 mins the random generated browsing session id (30 mins)
c.appier.net _atrk_sessidx 30 mins the visit/event count in this session
c.appier.net appier_tp 0 (session) cookie used by check top domain level
c.appier.net panoramald 7 used to support cross-domain tracking-and retargeting
c.appier.net panoramald_expiry 7 expiration date for Lotame system usage
c.appier.net
lotame_domain_check
10 seconds expiration date for Lotame system usage