The holiday shopping landscape has fundamentally shifted. Germany's Black Week now owns November entirely, mobile commands 70% of transactions, and traditional ad channels are showing strain. The path forward requires a strategic rebalancing—moving 30-40% of media spend into mobile DSPs and premium programmatic to capture incremental growth that walled gardens can't deliver.
🎯 Download the Report to Get:
- Competitive Benchmarking: Lessons from the 2024 Peak Season
- The New Reality: Peak Season Redefined
- The Walled Garden Trap: Why Traditional Channels Are Hitting Walls
- The Strategic Solution: Mobile DSP + Premium Programmatic
- The Optimal Budget Blueprint: Strategic Allocation for Maximum Lift
- Execution Framework: From Setup to Scale
- KPIs That Matter: Making Incrementality Your North Star
- The Bottom Line: Future-Proofing Peak Season ROI
📥 Download the report and take a closer look!
