Appier’s Guide to Consumer-Centric Digital Marketing: The Beauty Industry Edition
Why Read This Guide?
The global beauty industry is a multi-billion dollar industry, one that is extremely lucrative with high margins and extremely competitive with so many players vying for consumers’ attention and wallets. As seasonality plays a key role in new product launches and promotions, this is the perfect time to learn about how to make a splash with your products this summer and in the upcoming holiday sales season.
Appier has worked with a number of the biggest names in beauty, and this report is a condensed guide of our tips and insights for catching customers' eye and engaging them when it comes to cosmetic products. Download for free and read on to learn:
How to make your ads more dynamic and click-worthy
How to provide value through your social media content
How to leverage targeted coupons to get customers to check out
How Clarins partnered with Appier for its award-winning holiday campaign