📢 Monthly Highlights – Jan, 2026
Stay ahead with this month’s industry trends and product insights.
📍 Travel Vertical Cross-App Insights: Targeting High-Value Travelers through Digital Footprints
This month’s report features Appier’s Travel Vertical Cross-App Analysis, which reveals that "Travel Buyers" exhibit an exceptionally high dependency on Social Media (40.59%), with stable and consistent engagement patterns across both weekdays and weekends. In contrast, "Non-Buyers" exhibit more fragmented usage, being drawn to sports and productivity tools. The core value of this technology lies in enabling brands to move beyond vague labels; instead, they can allocate budgets during the most precise "booking windows" based on users' actual app preference combinations and peak activity periods.
💡 Creative Best Practices for Travel: An AI-Driven Full-Funnel Conversion Strategy
The second highlight of this month’s report reveals that the key to success in travel advertising lies in combining a "segmented creative strategy" with "personalized content." The report suggests leveraging AI-generated dynamic videos during the awareness stage to maximize reach. This is followed by using interactive ads (such as flipbooks or scratch cards) to engage users and build brand affinity and trust. The core of the final conversion rests on AI-driven, personalized product recommendations, which utilize data to deliver precise suggestions for destinations or hotels tailored to individual interests. Results show this approach can boost conversion rates by up to 71%. By successfully merging sensory experiences with data technology, this strategy effectively transforms traveler interest into tangible business results.
📥 Curious about how we achieved this? Download the report and take a closer look!
