📢 Monthly Highlights – Feb, 2026
Stay ahead with this month’s industry trends and product insights.
🔓 Unlocking High-LTV Audiences: Food & Beverage Cross-App Usage Analysis
This month's Monthly Report deeply analyzes the profiles of food delivery users through our exclusive Cross-App Behavior Analysis methodology. By analyzing bid-request signal data, we gain deep insights into their preferences and cross-app usage behaviors outside of food delivery apps. Insights reveal that highlighting "Free delivery" and "Same price as store" effectively converts Non-Payers who favor saving apps.
Additionally, Appier Ad Cloud technology can identify high-AOV and low-AOV users to deliver customized creative formats and content that drive ROAS: high-AOV users respond to convenience and exclusivity, while general users prefer promotions. By aligning with these different triggers, we can maximize conversion performance.
💡 Maximizing Performance via Updated Creative: The Power of Playable Ads and Short-Form Video
In the Food & Beverage industry's marketing, playable ads and short videos are now the dual engines driving performance. Gen AI quickly transforms standard assets into interactive gameplay, increasing dwell time and capturing high-intent users.
Compared to top traditional video ads, they deliver 3 times higher conversions and a 27% lower CPA. Furthermore, to capture missed short-form traffic, Appier’s Gen AI turns a single video into multiple <10s shorts in seconds.
By applying a winning formula—Captivating Hook + One-Shot + Compelling CTA—these <10s videos easily outperform 15-19s videos, boosting revenue per video by a massive 61.6%. Want to stay ahead in the latest ad trends? Download our monthly trend report.
📥 Curious about how we achieved this? Download the report and take a closer look!
