📢 Monthly Highlights – August, 2025
Stay ahead with this month’s industry trends and product insights.
🎯 Appier Exclusive Ad Format: Dynamic Video
This month’s report introduces Appier’s Dynamic Personalized Video ads, an ad format exclusively available in the Mobile DSP environment. Proven to deliver 2–3x higher CTR compared to common static formats, this unique placement offers e-commerce marketers a powerful way to maximize engagement and campaign results.
🎯 How a Leading Korean EC Brand Increased CTR with Generative AI
The second highlight presents a case study from Gmarket, one of Korea’s top e-commerce platforms. The brand drove strong results by running a UA campaign and, in parallel, by optimizing ad content titles generated through Generative AI. This combined approach lifted CTR by 10–20% and accelerated campaign scaling. In addition, the report includes a whitepaper on Europe’s e-commerce peak season trends, offering strategic guidance for marketers preparing for the upcoming high-demand season.
📥 Curious about how we achieved this? Download the report and take a closer look!
