By unifying CDP, MA, and chatbot, INNISFREE Taiwan lifted purchase conversion by 23% and accelerated progress toward an Agentic AI-powered ROI growth flywheel
Taipei, Taiwan – January 29, 2026 – Appier (TSE: 4180) today announced it has helped beauty and skincare brand INNISFREE Taiwan integrate its customer data platform (CDP), marketing automation (MA) platform, and chatbot. By connecting online and offline data through a shared One Data architecture, INNISFREE Taiwan established a real-time, consistent customer view, enabling AI-driven segmentation and automated marketing. As a result, it increased purchase conversion by 23% year over year and generated more than NTD 1.33 million in conversion value within six months, turning insights into faster, actionable marketing execution and supporting revenue growth.
As competition in the beauty and skincare market intensifies, brands are accelerating data- and AI-led strategies to strengthen marketing and customer experience. McKinsey notes that Gen AI could add USD 9-10 billion to the global economy based on its impact on the beauty industry alone; Deloitte also reports that 80% of beauty and personal care brands are significantly investing in AI, robotics and/or automation to improve operational efficiency. INNISFREE, a leading Korean beauty and skincare brand, continues to deepen its omnichannel presence in Taiwan. With purchase journeys compressing and consumer needs shifting rapidly in the AI era, INNISFREE Taiwan partnered with Appier to enable zero-latency OMO data and insights, deliver personalization at scale, and continuously grow customer lifetime value (LTV).
INNISFREE Taiwan shared that customer data had previously been fragmented across multiple systems, requiring time-consuming manual consolidation and analysis. To address this, it adopted Appier’s Data Cloud and Personalization Cloud solutions—AIRIS, AIQUA, and BotBonnie—making Appier a key partner for strengthening membership operations. With one-stop integration of data from its official website, CRM, and third-party platforms, INNISFREE Taiwan broke down data silos, gained clearer visibility into audience insights and cross-sell opportunities, achieved year-over-year conversion growth, and translated insights into tangible revenue.
Appier noted that for large international beauty brands pursuing AI transformation, the challenge is often not a lack of tools, but fragmentation when CDP, MA, and chatbot systems come from different vendors. Inconsistent metric definitions across customer/member identity, interaction preferences, and purchase history make cross-platform analysis reliant on manual data extraction, and difficult to benchmark effectively. This makes it difficult to form a single customer view, and forces marketing analytics and strategy planning to depend on IT collaboration, extending response times and reducing agility in personalization and performance optimization.
Built for the age of AI, Appier leverages its Data Cloud and Personalization Cloud to help beauty customers realize a data-sharing system. The system establishes a unified customer view and enables audience attributes and behaviors to be fed back and synchronized in real time across activation scenarios, supporting faster response, more consistent experiences, and stronger marketing efficiency and growth momentum.
The partnership operationalized One Data through three strategies. First, INNISFREE Taiwan unlocked a cross-channel view of the customer journey by analyzing onsite visitor behavior, member registration, account linking, first-purchase and repurchase paths, and contribution differences across member segments to pinpoint key conversion moments, optimize journey design, and identify high-value cohorts to improve retention and LTV.
Second, through Automatic Audience Sync, segmentation rules and lists were refreshed daily and synchronized to marketing pushes. Combined with Appier’s AI product recommendations, INNISFREE Taiwan applied 28 AI recommendation models across stages from first visit to checkout, naturally embedding 1:1 recommendations and messages into the onsite journey.
Third, with visualized data insights, it operationalized OMO cross-channel attribution across social traffic and sales attribution, product sales analysis, and purchase cycle analysis, turning traffic into sustainable growth momentum.
The collaboration has already delivered measurable impact. By eliminating timing gaps through Automatic Audience Sync, INNISFREE Taiwan increased purchase conversion by 23% year over year. The In-Web Birthday Reminder feature alone generated an additional NTD 850,000 in conversion value within one year. In addition, by combining the AI recommendation module with Creative Studio, it embedded personalized recommendation content into webpages without coding—shortening marketing production cycles from 7–14 days to just one day and improving efficiency by more than sevenfold. Overall, INNISFREE Taiwan generated more than NTD 1.33 million in additional conversion value within six months.
Looking ahead, INNISFREE Taiwan will continue deepening its collaboration with Appier, expanding AI-driven OMO data integration and activation on top of its shared One Data architecture to strengthen consistent engagement across touchpoints. Guided by Appier’s vision of “One Data, One Experience, One Agentic World,” Appier will continue supporting beauty industry customers in laying the groundwork to benefit from Agentic AI capabilities, so insights can translate faster into ROI momentum and reinforce long-term competitive advantage.
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About INNISFREE
INNISFREE is a leading natural beauty brand from South Korea offering “Effective, Nature-Powered” skincare. With years of experience perfecting its Green Tea skincare, the brand now draws on multiple natural ingredients from South Korea’s Jeju Island, combining them with highly active ingredients such as retinol, vitamin C, and ceramides to create a high-quality and effective skincare experience for its customers.
About Appier
Appier (TSE: 4180) is an AI-native AaaS company that empowers businesses to create value through cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision of “Making AI Easy by Making Software Intelligent,” Appier helps businesses turn AI into ROI through its Ad Cloud, Personalization Cloud, and Data Cloud—each powered by Agentic AI that enables autonomous, adaptive, and real-time decision-making. Today, Appier operates 17 offices across APAC, the US, and EMEA, and is listed on the Tokyo Stock Exchange. Learn more at www.appier.com.
