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Appier achieves significant customer growth in SEA to underscore its proven AI SaaS capabilities

Retail, ecommerce, fintech and hospitality emerging as the most exciting areas for future growth in the region for Appier

Appier, a leading artificial intelligence (AI) software-as-a-service (SaaS) company, today shared new business momentum milestones in Southeast Asia, as it showcases strong customer growth across e-commerce, alongside further expansion to the finance, healthcare, and hospitality sectors.

Appier reported stellar growth in the third quarter of its financial year 2022, which was driven by its successful geographical and vertical expansion, alongside its solid business execution, product synergies, and customer acquisition strategy. This underscored Appier’s global footprint and success in addressing market demand for AI-powered offerings that support brands’ first-party data strategies. 

As part of this tremendous growth, Appier maintained a market-leading presence in the retail and e-commerce industries, while also seeing significant traction with brands in the finance and hospitality sectors. New customers in the region were mainly from the healthcare, entertainment, e-commerce, and online services industries, driven by the fast-evolving digital transformation strategies and demands of omnichannel marketing solutions as brands adapt to the new normal post-COVID. Some of the brands contributing to Appier’s continued momentum and growth include:

  • Ancol, Indonesia: One of the largest integrated tourism, hospitality, entertainment, and F&B destinations in Indonesia
  • BRAND’S Suntory, Thailand: One of the world’s leading consumer products companies and a multinational global leader in alcoholic and non-alcoholic beverages, which includes the BRAND’S range of health and wellness supplements
  • NETHub, Vietnam: A pay-for-view TV service provider in Vietnam that is the first and only private company licensed to transmit and broadcast television across Digital Satellite Television (DTH), Digital Terrestrial Television (DTT), and Internet Television (OTT)
  • Caring Pharmacy, Malaysia: A fast-growing pharmacy chain that offers round-the-clock pharmacist consultations, free health screenings (selected), and high-quality, competitively priced products
  • Senheng, Malaysia: Malaysia’s leading consumer electronics chain store with over 100 physical stores in Malaysia as well as an online e-commerce presence

“Southeast Asia has always been a key focus market for us at Appier. The region has consistently outpaced the rest of the world in terms of growth and plays host to some of the world’s largest digital economies, including Indonesia. We are proud to partner with some of Southeast Asia’s leading brands to transform their digital strategies and empower them to deliver unique, tailored customer experiences as they look to turn their marketing investments into measurable returns,” said Dr. Chih-Han Yu, CEO and co-founder of Appier. “Looking ahead, as brands look to innovate and evolve to match consumers’ changing needs and expectations, the winning strategy lies in being able to make smarter, faster decisions, which Appier empowers brands with through AI.” 

Brand snapshot: Delivering unique customer experiences for some of the region’s most exciting brands

Ancol, Indonesia

Ancol is one of Indonesia’s largest premier hospitality venues and manages a range of tourist attractions, restaurants, markets, museums, convention centres, and hotels. Through its partnership with Appier, Ancol leveraged AI to understand its customers’ unique needs and behaviors to drive higher engagement across multiple devices on all of its marketing channels. Ancol will also gain deeper insights into visitors through customer journey maps, then deliver personalized notifications to turn visitors into customers. Through a single integrated platform, Ancol can now manage multiple marketing channels and campaigns and deliver real-time marketing messages based on audience segmentation and behaviour. 

NETHub, Vietnam

Beyond Digital Satellite Television (DTH) and Digital Terrestrial Television (DTT), NETHub also offers customers an OTT platform that gives them on-demand access to movies, shows, and serials. NETHub partnered with Appier to provide smarter content and video recommendations - powered by AI - on platforms such as web, iOS, and Android apps and SmartTVs. This partnership also marked a first for Appier in its implementation of AI-powered recommendations on SmartTVs.

Senheng, Malaysia

Senheng is Malaysia’s leading consumer electronics store with more than 100 physical stores across Malaysia and an e-commerce platform. As the company seeks to evolve with consumer needs and consumption habits, it partnered with Appier on its digital transformation strategy to offer an Online-Merged-Offline (OMO) experience for its customers.  With AI solutions designed to predict and generate precise lists of customer segments, Senheng was able to increase its conversion rates and revenue for its wide range of electronic product offerings. 

Caring Pharmacy, Malaysia

Caring Pharmacy partnered with Appier to engage with its audience across its online and offline channels. With offline POS integration, Caring Pharmacy was able to maximize the rich data from its retail store to personalize and tailor communications to their customers across all of its owned channels. Caring Pharmacy also leveraged BotBonnie, Appier's AI-powered conversational marketing solutions, to provide deeper levels of engagement with their customers.

BRAND’s Suntory, Thailand

BRAND’s Suntory embarked on transforming its digital platforms in light of increased online consumption during COVID-19. With an online store catering to consumers in Thailand, BRAND’s Suntory worked with Appier to manage their email and push campaigns, allowing them to review their performance data holistically. BRAND’S Suntory also managed to increase its conversion rates with personalized messages across various channels such as web and email. 


About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and US, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information and visit ir.appier.com/en/ for more IR information. 

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