Smarter App Marketing: Better Targeting, Higher ROAS

The world’s second-largest fast-food chain

Burger King adopted AIQUA to analyze and utilize customer behavior data. The brand was able to manage cross-channel campaigns on a single platform and implement marketing personalization strategy.

One of the World’s Largest Pizza Chains

Pizza Hut used AIDEAL to detect real-time intent and send coupons to hesitant customers. Those who received a coupon completed their orders faster, resulting in a 20% growth in order placement.

French Multinational Retail Group

Carrefour used Appier's solutions to identify high-value customers and hesitant buyers through user behavior and purchase intent analysis—crafting tailored campaigns to target each group accordingly.

High-ROAS user acquisition from Day 1

Nexon deployed AIBID user acquisition and re-engagement solution to identify and target the most valuable gamers for its titles. From Day 1 of a game’s launch, AIBID has been able to successfully acquire high-ROAS users who will play the game long-term and make in-app purchases.

UA for idle tower defense game

GameDuo used Appier's Ad Cloud for in-app data, forming new user profiles and leveraging AI for targeting during the campaign, resulting in a remarkable 41% conversion boost.

High-ROAS success in EMEA casual game

Get Color's campaign for its hyper-casual game spanned 5 countries, focusing on high-value gamers with optimized content to achieve remarkable ROAS and CPI reduction.

Virtual PC game user acquisition strategy

The Sandbox employed Appier’s Ad Cloud in Hong Kong and Taiwan for Alpha Season 3, expanding their audience and increasing engagement, notably raising the season's CTR.

Japanese Multinational Cosmetics Company

Shiseido Taiwan Group introduced timely and exclusive coupons to communicate with hesitant buyers individually, allowing watashi+ by Shiseido Taiwan to successfully increase conversion rates by 47%.

Premier Japanese Automotive Manufacturer

Toyota Philippines approached Appier with a KPI of driving site traffic to 44,073 visits in a month. Using audience targeting, geo-targeting, topic targeting and cross-screen targeting, Appier increased traffic to the site by threefold, compared to overall site traffic prior to the campaign.

World-Famous German Automobile Brand

Audi applied Appier’s AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue.

World-Famous German Automobile Brand

In 2022, with Appier’s BotBonnie, BMW Taiwan leveraged Meta’s Recurring Notifications feature to successfully ramped up social media engagement 4X on Facebook during a three-day campaign.

Thailand's Premier Financial Institution

KCC utilized AI predictions to expand user reach and deepen engagement by delivering content that customers were most interested in at the times when they were most likely to be receptive to it. Instead of overwhelming their customers with information, they gave them exactly what was needed.

Longstanding Insurance Company in Taiwan

MSIG Insurance used AIXON to fine tune its marketing to target high-value customers and differentiate communications for finely delineated customer segments.

Leading Insurance Company in Taiwan

Shin Kong Life leverages Appier for big data marketing, personalized journeys, and precise insurance services, achieving a triple-win of increased profits, agent sales targets, and user satisfaction.