Appier Named in CB Insights’ Second Annual AI 100 Companies 2018
AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions.
“The media of the CommonWealth Group have constantly been balancing between presenting ‘quantitative’ and ‘qualitative’ news…The data science platform, AIXON, is like the dashboard on an airplane, integrating the data for the team to access quickly, discover issues, take actions, and step toward the next goal. With the robust support from Appier, CommonWealth will achieve the digital transformation target rapidly, which allows us to face the unknown.”
Powered by the scenario-based prediction with Auto-ML models, AIXON allows you to predict specific actions of your audience in real time, from conversions to churn and even the likelihood of users visiting a certain webpage.
AIXON’s explainable AI enables our customers to understand the rationale of our AI-driven decisions. AIXON is capable of textually and visually showing the most important variables to describe why certain decisions are made. The ability to explain the factors underlying the AI’s analysis is key to fostering trust in Appier’s AI technology, and avoid it being viewed as a mere “black box.”
AIXON automatically configures your audience segments into three most critical dimensions of attributes, RFM (Recency, Frequency, and Monetary), to help you better understand customer intent and take targeted actions to realize customers’ full profit potential.
Neogence successfully reached high-quality new customers, and saw a 14% increase in ROI, an 87% jump in the website retention rate, and a 11% drop in CPC.
CommonWealth leveraged AI brains to analyze articles and uncover hidden external interests of users for Facebook ads targeting. Its CTR increased 6X and the bounce rate decreased by 29%.
Krungsri Credit Card leveraged AIXON to target the audiences and discover their needs in different financial products. It improved customer engagement with their product offerings by 40%.
Through our easy-to-use interface, our customers can achieve real-time data unification from their databases through API integration and enrichment through AI’s understanding of semantic content using natural language processing for auto-processing.
The interface of models enables customers to effortlessly complete the customer journey and take actions with easy-to-use prediction threshold determination and deployment. Results can be integrated with CRM database or for marketing campaigns.
AIXON’s explainable AI enables customers to understand the most important variables in AI models and why certain choices and AI-decisions are made directly from AIXON’s interface, representing user profiles and activities for every single user.
Improved customer experience (39%) and improved use of data analytics (36%) were the top two areas in which companies worldwide are already seeing the benefits of AI.
Let us know about your marketing challenges and how you’d want to improve your marketing strategy.
Unify different formats of information into a single data set and uncover hidden interests and patterns.
Generate audience insights and predictions by applying AI brains to work magic with your data.
Export insights back to your database or execute customer engagement campaigns across multiple channels.
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We help businesses solve their most challenging problems with artificial intelligence. Our full-funnel solutions and enterprise-grade products enable brands to make data-driven decisions, increase ROI, and accelerate business growth
“By 2025, 75% of organizations will be investing in employee retraining in order to fill skill gaps caused by the need to adopt AI, predicted by the IDC.”
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