Smarter App Marketing:
Better Targeting, Higher ROAS

Netmarble Achieved ROAS Targets While Maintaining Launch Volume and CPI Stability

Netmarble's Vampir exceeded ROAS targets while maintaining efficient user acquisition costs and campaign scalability across key markets, supporting a stable global launch.

Nordcurrent Achieved Consistent ROAS Growth with ROI-Focused UA

Nordcurrent exceeded ROAS targets by 12% while maintaining CPI variance below $1.5, delivering consistent performance through an ROI-focused user acquisition strategy.

TapNation Achieved 130% ROAS in 10 Days After a 1.5-Month Learning Period

TapNation activated high-quality users and targeted high-LTV players through dynamic video ads. By optimizing CPC, CVR, and CPA, the campaign achieved 130% ROAS within 10 days after the learning period.

High-ROAS user acquisition from Day 1

Nexon deployed AIBID user acquisition and re-engagement solution to identify and target the most valuable gamers for its titles. From Day 1 of a game’s launch, AIBID has been able to successfully acquire high-ROAS users who will play the game long-term and make in-app purchases.

UA for idle tower defense game

GameDuo used Appier's Ad Cloud for in-app data, forming new user profiles and leveraging AI for targeting during the campaign, resulting in a remarkable 41% conversion boost.

High-ROAS success in EMEA casual game

Get Color's campaign for its hyper-casual game spanned 5 countries, focusing on high-value gamers with optimized content to achieve remarkable ROAS and CPI reduction.

Virtual PC game user acquisition strategy

The Sandbox employed Appier’s Ad Cloud in Hong Kong and Taiwan for Alpha Season 3, expanding their audience and increasing engagement, notably raising the season's CTR.

Accelerated Global Expansion and Strengthened Japan Presence Through Appier Partnership

Trip.com leveraged AI-powered solutions for user acquisition, retargeting, and creative generation to efficiently expand user reach, strengthen its presence in Japan, and drive strong revenue growth.

NOL Drove 180% ROAS Growth and Cross-Category Sales with AI

NOL achieved strong user acquisition growth and 180% ROAS through AI-powered personalization and dynamic product recommendations. Smart audience segmentation and relevant offers encouraged cross-category purchases, contributing to a 24% increase in GMV.

Omio Scaled User Acquisition and Profitability Across 21 Countries with Appier

Omio leveraged Agentic Incrementality to optimize campaigns across 21 countries. By dynamically adjusting creative and inventory strategies, the team consistently achieved CPA targets, maximized ROI, eliminated wasted spend, and drove efficient growth.