Welcome to Appier’s Privacy Policy (the “Policy”). We, Appier Inc. together with our affiliates, operate a programmatic advertisement buying platform (“Appier Platform”) and offers advertising and analytics service. This Policy is composed by three parts. The first part covers the data we collect from visitors to our corporate site. The second part explains our policies regarding our collection, utilizaton and sharing of data with our business partners through our online advertising service. The third part describes general rules applied to the data described in the first and second part.

First Part – Appier’s Corporate Website

  2. This part indicates the information which is collected and utilized by us through our website ( We respect the privacy of our visitors. We collect information in order to provide better service.

  4. If you visit our website to browse, read, or download information, your web browser automatically sends us (and we may retain) information such as the:

    We will use this information as aggregate data to help us maintain this site, e.g., to determine the number of visitors to different sections of our site, to ensure the site is working properly, and to help us make our site more accessible and useful. However, above-mentioned information does not personally or directly identify you when you visit our website.

    If you agree to identify yourself and provide us with your personal identifiable information, we will collect (and may retain) your personally identifiable information, such as your name, email address, phone number, and any other information you provide. We will use this information to try to fulfill your request and may use it provide you with additional information at a later time. We will use this information to help us maintain this site and our internal operation. You may contact us at [email protected] if you need to correct, remove, or obtain the data you provided. Please do not provide us your personal identifiable information if you are under age of 18. We will not disclose the information to third parties, except as specified in this Policy.

    Appier may also use this information to contact you and/or send announcements for informative reasons such as company and industry news, new services and products, notifications for promotional events, and notification emails.

  5. Google Analytics
  6. We use a tool called “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site.

    We use the information we get from Google Analytics to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information.

    Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser or installing Google Analytics opt-out plugin in your browser

Second Part- Advertising and Analytics Service

  1. Our Goal
  2. Turning online ads from a disturbance into a useful compliment to your online experience is our goal. We want to provide you with personalized and properly chosen ads to help you discover what interests you – new website, new products, new apps, etc.

  4. When you visit websites or mobile applications on which we serve or display ads, we may collect information about your online behavior and location in order to show you interesting ads. With the purpose of knowing your preference, we may ask you questions directly or collect information about your interaction with us or with our partners. For example, we may place pixel on an advertiser’s webpages so we can know if you ultimately buy an item advertised by us. Also, we may cooperate with our business partners who are allowed to share anonymous information with us in order to optimize our performance and improve our quality of services. We also collection information about your device, including but not limited to IP address, anonymous cookie, advertising identifiers, browser type, language and operating system information. We may keep information up to 10 years.

    We do not collect or store personally-identifiable information (PII).

  6. Above collected information allows us to utilize historical patterns for better understanding users' preference on ads and products. We analyze huge amount of data and build algorithms and models to understand your behavior and predict your preference, and to provide you ads for products or services that may attract your interests.

    We also use the collected information to measure the effectiveness of ads, fraud detection, and anonymous user analytics on behalf of our advertisers and publishers.

    We use reasonable endeavor to follow commercial standard to process our collected data.

Third Part – General Rules

  2. Please note that electronic communication, particularly email, is not necessarily secure against interception. We use industry-standard data collection and encryption systems to ensure the secure collection and transmission of your personal identifiable information.

  4. Like many other sites and advertising services, we may use cookies (small text file that contains a string of alphanumeric characters) and web beacons (web beacons are small strings of code that are placed in a web page) in order to customize this site for return visitors and collect information coming from our business partners. These cookies are not required for site functionality.

    Persistent and session cookies can be used. A persistent cookie gets entered by your web browser into the "Cookies" folder on your computer and remains in this "Cookies" folder after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the sites. A session cookie is held temporarily in your computer's memory and disappears after you close your browser or shut off your computer. Session cookies may also be used in case you were linked to a website through a banner ad, containing identification numbers for the ad or the ad hosting sites.

    Information collected in our log files such as IP addresses, referring URLs and more may be used by us. We may serve ads on the sites using ad serving technology, having ad servers placing and reading a unique ad-serving cookie on the your computer and can monitor and use information from your browser's general activity.

    You can always control cookies and instruct your browser to stop accepting cookies or to notify you before accepting a cookie by changing your preferences or settings. Most cases you should be able to accept cookies for the primary site but restrict the use of third party cookies. You may also block cookies from specific advertisers, or clear out all cookies. In addition, you can opt-out of receiving targeted ads in connection with our technology by simply clicking here.

    We also co-work with Google Display Network to deliver advertisements to you. They may use cookie for ad personalization purpose. You can find Google's Cookie policy at this page. You can opt-out at Google Ads Settings page. You may also opt-out at Network Advertising Initiaitive's opt-out page.

    Additionally, third-party widgets may install cookies depending on their configuration. You are not required to accept any cookies.

  6. We will not share or disclose your personally identifiable information with any third party, except as specifically set forth in this Policy or disclosed at the place collecting.

    If required by law or if we believe it is reasonable, we reserve the right to disclose your personal identifiable information in order to enforce the Terms of Use and personal identifiable information, comply with legal processes, provide customer service, respond to claims of violation of the rights of third parties, or protect the rights, property or personal safety of Appier, or any other party.

  8. If you do not consent to the disclosure, collection and use your personal identifiable information described in this Policy, you are strongly discouraged from providing any personal identifiable information to us.

    Please contact us at [email protected] for any question, clarification or assistance regarding the policy.

  10. Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information of children under 13 without parental consent, we will delete such information. If you believe that we may have any information from children under 13, please contact us as set forth below.

  12. We reserve the right to change this Policy at any time. Changes will be effective immediately upon posting. Please contact us at [email protected] for any question or clarification about Appier’s Privacy Policy.