KOSÉ 8ROCKS sought to deepen their connection with fans on social media but faced a common challenge: one-way interactions with limited engagement. To elevate their marketing efforts, the team partnered with Appier’s BotBonnie to automate and personalize their Instagram communication with followers, transforming how they connected with their audience. BotBonnie’s automation capabilities allowed KOSÉ 8ROCKS to manage large-scale campaigns with minimal manual effort, drastically reducing marketing labor costs. This streamlined approach enabled the team to focus on performance and creativity rather than the logistics of engagement campaign setting, resulting in significant savings in time and resources while maximizing marketing impact.
With BotBonnie, KOSÉ 8ROCKS launched interactive Instagram campaigns during major Japanese holidays, like Children’s Day and Chinese Valentine’s Day. These campaigns used auto-reply features that engaged fans with personalized messages and themed photos. The results were outstanding: KOSÉ 8ROCKS generated over 5,500 replies and more than 500 unique comments in just three days, achieving 400 times the engagement of typical posts. This approach not only captivated followers but also built a dynamic, interactive fan community.
BotBonnie enabled KOSÉ 8ROCKS to launch Instagram Stories campaigns in line with each round of the D.League 2023-24 season, attracting over 1,100 message replies and 130+ unique story mentions in just three days. By automating the delivery of personalized messages and photos from team members, KOSÉ 8ROCKS transformed Instagram from a one-way communication platform into an engaging, two-way community, significantly boosting engagement rates and fan loyalty.