---
title: watashi+ by shiseido taiwan
description: Shiseido Taiwan Group leveraged Appier's machine learning algorithms to identify different hesitant characteristics between users on desktop and mobile, introduced timely and exclusive promotional coupons, allowing a growth of conversion rates by 47%, add-to-cart ratios by 28%, and transaction completion rates by 15%.
---

[成功案例｜Appier ](https://www.appier.com/zh-tw/success-stories)

# [watashi+ by shiseido taiwan](https://www.appier.com/zh-tw/success-stories/watashi-by-shiseido-taiwan)

 作者：[Appier](https://www.appier.com/zh-tw/success-stories/author/appier) | Mar 21, 2022 7:54:46 AM

# 品牌故事

watashi+資生堂集團美妝網 成立於 2019 年，是台灣資生堂集團為旗下怡麗絲爾 (ELIXIR)、敏感話題 (d program) 及安耐曬 (ANESSA) 等眾多知名品牌成立的官方美妝購物網，提供喜歡日系美妝品牌的消費者一個整合線上及線下 (OMO) 的購物平台，讓顧客享有一站式購物的便利性，能輕鬆嘗試不同的品牌，拓展線上客源與業績。

[檢視完整文章](https://www.appier.com/zh-tw/success-stories/watashi-by-shiseido-taiwan)

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