---
title: 七大行銷策略幫你拉回猶豫客並提高成交量
description: 「促銷」能吸引顧客、影響購買決策並提升銷售額，相關作法包含特惠、實價折扣與電子折價券等等。這些策略之所以有效，便是看準了顧客能省則省的心態。
---

[白皮書及指南｜Appier ](https://www.appier.com/zh-tw/resources)

# [七大行銷策略幫你拉回猶豫客並提高成交量](https://www.appier.com/zh-tw/resources/e4b883e5a4a7e8a18ce98ab7e7ad96e795a5e5b9abe4bda0e68b89e59b9ee78cb6e8b1abe5aea2e4b8a6e68f90e9ab98e68890e4baa4e9878f)

 作者：[Admin](https://www.appier.com/zh-tw/resources/author/admin) | Nov 13, 2019 4:00:00 PM

## 內容概要

「促銷」能吸引顧客、影響購買決策並提升銷售額，相關作法包含特惠、實價折扣與電子折價券等等。這些策略之所以有效，便是看準了顧客能省則省的心態。 然而，若要藉由這些促銷獲利並保持競爭力，背後一定要有堅實的行銷策略。

歡迎下載Appier白皮書，透過七個步驟帶你加快腳步，讓猶豫中的顧客心甘情願掏出荷包！

[檢視完整文章](https://www.appier.com/zh-tw/resources/e4b883e5a4a7e8a18ce98ab7e7ad96e795a5e5b9abe4bda0e68b89e59b9ee78cb6e8b1abe5aea2e4b8a6e68f90e9ab98e68890e4baa4e9878f)

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