Appier Solutions: Data Insights & Prediction

Data Insights & Prediction

63% of marketers increased their spend on data-driven marketing last year, and more are planning to do so.

If you’re looking to upgrade your existing data solution for better insights,
or perhaps aren’t sure where to start, we’re here to help!

Data Insights & Prediction

63% of marketers increased their spend on data-driven marketing last year, and more are planning to do so.

If you’re looking to upgrade your existing data solution for better insights,
or perhaps aren’t sure where to start, we’re here to help!

360-Degree Customer View & Precise Customer Segments

Challenge

Inability to integrate data from disparate sources

Failure to connect the same users across online and offline and determine their needs

Lack of customer insights beyond own website/app, unable to identify hidden needs

Solution

Use Deep Learning to crunch data and provide a 360-degree customer view

Use AI predictive models to create precise customer segments

Why Appier?

Unify data from various sources - apps, websites, CRM, and more

Enrich data with Appier's cross-screen database to discover customer interests outside your owned reach

Predict the segments most likely to convert based on user interests, profiles and behaviors

Turn Data Into Actions

Challenge

Lack capabilities to turn data into actionable insights

Multiple platforms required - data integration, behavior prediction and data analytics

Solution

Enrich your own data with legally obtained third-party data

Acquire data science tools and apply data-driven insights

Optimize the resources required, make better decisions with more accurate data

Why Appier?

Our AI models and cross-screen database help you develop a complete customer view and optimize your marketing strategy

All-in-one data science platform helps you extract actionable insights and deliver campaigns in one go

On-demand Data Science Capabilities For Marketers

Challenge

Building an in-house AI scientist team is expensive and time-consuming

Fail to develop AI models that meet ever-changing business needs

Software is not user friendly, implementation is difficult

Solution

Tools built by world-class data scientists to help you adapt to a fast-changing market

Solution that can be leveraged without engineer intervention

Customized AI models to optimize your goals

Why Appier?

Strong team - World-class AI and data scientists whose AI models have been widely recognized and adopted

Proven success - More than 1500+ leading brands worldwide have partnered with us

Customer Results

Japan’s education service provider Benesse tested 300+ actions monthly to optimize paid media and monetize traffic

A leading insurance company in Asia increased telemarketing CVRs by 58% with enriched customer profiles

A top second-hand car site in Japan achieved 2X CVR and lowered CPA by 3.6% using insights powered by optimized AI models

One of the largest fortune telling publishers in Asia lifted CTRs for web push by 54% using external interests for precise targeting

Customer Results

Japan’s education service provider Benesse tested 300+ actions monthly to optimize paid media and monetize traffic

A leading insurance company in Asia increased telemarketing CVRs by 58% with enriched customer profiles

A top second-hand car site in Japan achieved 2X CVR and lowered CPA by 3.6% using insights powered by optimized AI models

One of the largest fortune telling publishers in Asia lifted CTRs for web push by 54% using external interests for precise targeting

WE ARE HERE TO HELP

Let us know the marketing challenges that you’re facing,
and how you want to improve your marketing strategy.

By Marketing Focus

Data Insights & Prediction

Data Insights & Prediction

360-Degree Customer View & Precise Customer Segments

Turn Data Into Actions

On-demand Data Science Capabilities For Marketers

Customer Results

Japan’s education service provider Benesse tested 300+ actions monthly to optimize paid media and monetize traffic

A leading insurance company in Asia increased telemarketing CVRs by 58% with enriched customer profiles

A top second-hand car site in Japan achieved 2X CVR and lowered CPA by 3.6% using insights powered by optimized AI models

One of the largest fortune telling publishers in Asia lifted CTRs for web push by 54% using external interests for precise targeting

Customer Results

Japan’s education service provider Benesse tested 300+ actions monthly to optimize paid media and monetize traffic

A leading insurance company in Asia increased telemarketing CVRs by 58% with enriched customer profiles

A top second-hand car site in Japan achieved 2X CVR and lowered CPA by 3.6% using insights powered by optimized AI models

One of the largest fortune telling publishers in Asia lifted CTRs for web push by 54% using external interests for precise targeting

WE ARE HERE TO HELP

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