Appier Named ‘Most Innovative Media’ by GroupM at Annual Awards


Last week,  Appier was named ‘Most Innovative Media’ by GroupM Singapore at the Annual GroupM Media Awards. Appier received the award at a ceremony on December 14 in Singapore.

Appier has been working with GroupM and its network agency Xaxis for the past 12 months. During this time, Appier has supported a wide range of Xaxis clients in powering ad performance and app install campaigns, the success of which has led to a significant increase in client ad spend.

Appier’s win was one of three nominations, which also included ‘The Next Big Thing’ and ‘Best Media Salesperson’.

“The entire Appier team is grateful for the support of GroupM and Xaxis and is proud to receive both this award and the additional nominations,” said Boice Lin, SVP of Global Sales for Appier. “GroupM is a priority partner for us in the region, and we remain dedicated to ensuring that our mutual clients achieve utmost success with Appier’s solutions. We look forward to even greater collaboration and partnership in the future.”

Appier’s products – which include data science and marketing automation platforms, and cross-screen ad solutions – use AI to help enterprises understand user behavior, how it impacts their business, and how they can better engage with consumers.

To find out more about Appier’s AI solutions, and how they can help you achieve your business and marketing goals, contact us today.

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