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Appier AiDeal Recognized as Best Overall AI-based Analytics Solution in 2020 Artificial Intelligence Breakthrough Awards

Prestigious Annual Awards Program Honors Standout AI and Machine Learning Solutions and Companies

Taipei, TAIWAN – August 26, 2020 – Appier, a leading artificial intelligence (AI) company, today announced that AiDeal has been selected as the winner of “Best Overall AI-based Analytics Solution” in the 2020 AI Breakthrough Awards program conducted by AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today.

Appier recently introduced AiDeal as part of the Appier family of AI-powered platforms and products. AiDeal utilizes artificial intelligence to help identify which customers will definitely make a purchase, those who definitely will not and those who are unsure. It focuses particularly on shoppers who are undecided but likely to purchase with an additional incentive in the form of a coupon with limited validity, encouraging a faster transaction.

AiDeal allows Appier clients to speed up customer time to purchase and help shoppers overcome hesitation and prevent cart abandonment by providing discounts and deals at the right time via the right channel. AiDeal helps retailers identify hesitant customers through advanced machine learning that analyzes onsite behavior, both web and mobile, to determine intent. It looks at activities such as how people view specific products and images and how they navigate the page overall.

“Shopping cart abandonment is an incredibly challenging problem for online retailers, and the ability to use AI to discover hesitant customers and further identify ones who are most likely to complete checkout with incentives, is an impressive industry breakthrough,” said James Johnson, managing director, AI Breakthrough. “This use of AI to significantly increase online conversion rates promises to serve as a boon to e-commerce all over the world. We are pleased to present Appier with our ‘Best Overall AI-based Analytics Solution’ for AiDeal.”

“A huge amount of ecommerce value is lost to shopping cart abandonment- billions, possibly trillions of dollars annually. AI is critical for unlocking this revenue and accelerating business transformation to meet the needs of consumers who have rapidly changed how they work, live and play due to the pandemic,” said Chih-Han Yu, co-founder and CEO of Appier. “AiDeal’s advanced machine learning rapidly segments customers based on real-time activity. The more data it analyzes, the more precisely it delivers the best offers to the most valuable audience, ensuring effective marketing spend. Our clients have seen outstanding results with AiDeal- brands such as Pizza Hut Taiwan have increased online conversion rates by more than 15% and decreased transaction time by 20%. We are proud to receive the 2020 AI Breakthrough Award in recognition of that success, and look forward to driving business growth for leading brands the world over.”

The mission of the AI Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of AI and machine learning related categories, including AI platforms, Deep Learning, Smart Robotics, Business Intelligence, Natural Language Processing, industry specific AI applications and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world. 

About Appier

Appier helps businesses solve their most challenging problems with artificial intelligence. It is a partner to some of the world’s leading brands, providing a suite of enterprise-grade products to support data-driven decisions and accelerate business growth. Established in 2012 by a passionate team of computer scientists and engineers, Appier now has more than 400 people across 15 offices and is recognized as a Top 50 AI company by Fortune Magazine. Appier has raised US$162 million in funding from investors including Sequoia, Softbank, and Line. Learn more at www.appier.com.  

About AI Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the AI Breakthrough Awards program is devoted to honoring excellence in Artificial Intelligence technologies, services, companies and products. The AI Breakthrough Awards provide public recognition for the achievements of AI companies and products in categories including AI Platforms, Robotics, Business Intelligence, AI Hardware, NLP, Vision, Biometrics and more. For more information visit AIBreakthroughAwards.com.

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