Success story
One of the most popular dating apps in APAC
Paktor is a location-based dating and networking mobile application that connects mutually-interested users and allows them to chat individually, or as a group.
THEIR RESULTS
Better performance with an AI-driven approach

In-app subscriptions were boosted by 30% and revenue by 26%, week on week after the implementation of Appier AI technology.

App installs per day jumped by 13% and download conversions were boosted by 50% week on week, expanding Paktor’s market share significantly.

THEIR STORY

Paktor is a location-based dating and networking mobile application that connects mutually-interested users and allows them to chat individually or as a group. As of 2017, Paktor has 4.8 million users. Seven out of 10 members have been matched successfully.

GOALS & CHALLENGES
Driving more online subscriptions and awareness through an AI-driven approach

According to the Taiwan Ministry of the Interior, nearly half of the population aged 20-65 have remained single (47%). In the most common age segment for marriage, 20-39, the single population consists of 67% of the total. More and more dating services have seen the business potential of this market, resulting in fierce competition.

The Paktor marketing team wanted to drive more in-app subscriptions while increasing the in-app tutorial completion rate, in order to create a better user experience while ensuring high member quality.

THEIR SOLUTION
Executing smart digital marketing with an AI-driven approach

Appier AI technology is capable of identifying users’ cross-screen behaviors and pinpointing their interests in “socializing and dating” from billions of data points. It can connect the dots to arrive at insights very quickly.

Firstly, targeted users are analyzed and categorized along multiple dimensions, such as the frequency of in-app purchases, purchase amounts and so on.

Appier characterizes the frequency of reach by the behavior of each unique user, for example, if it is their first time using the Paktor app, or if they are users who are very likely to subscribe.

After the potential buyer downloads the Paktor app, Appier re-markets social/dating-related information to every device owned by the same user (i.e. tablets, smartphones, laptops etc) through a cross-screen approach. This deepens the Paktor brand impression and helps to trigger the motivation to become a Paktor VIP member.

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