Jasmine, marketing manager at a retail brand, wants to acquire new customers, as well as drive conversions online and offline.
She then sends them cross-screen ads at the right time to drive website sign-ups.
She entices consumers who don’t shop regularly online to visit a physical store for purchase with a discount voucher delivered by an ad.
On the other hand, to drive online visitors to purchase in-store, Jasmine uses AI to discovers their interests on external sites for creating more personalized in-store experience.
AI enables Jasmine to engage consumers at different stages of their life cycle seamlessly, and optimize both paid and owned channels for higher ROI.
What's more? Audience intelligence