Elle, head of marketing at a global FMCG company, wants to expand the customer base for its baby products, and increase share of wallet of its existing customers.
The above insight allows Elle to deliver cross-screen ads to those consumers at the right time and successfully gain new member registrations.
She then delivers personalized campaigns to entice customers to purchase via paid media.
Elle also sends trigger campaigns to remind customers to repurchase infant milk along with other relevant products based on their behavior and interest.
With the help of AI, Elle successfully reaches online customers via owned media before delivering ads to those who don’t react to EDM or push notification campaigns, retains existing customers, optimizes marketing budget and increases ROI.
AI enables Elle to engage consumers at different stages of their life cycle seamlessly, and optimize both paid and owned channels for higher ROI.