Ivy, marketing manager for a beauty brand, wants to increase brand awareness, as well as drive engagement with both new and existing customers.
She then sends them cross-screen ads at the right time to drives sign-ups.
She delivers cross-screen ads that lead these users to her campaign site of an anniversary sale to leave contact information for redeeming samples. This also helps drive customers to physical stores to try and purchase cleansing oil and other products.
AI enables Ivy to engage consumers at different stages of their life cycle seamlessly, and optimize both paid and owned channels for higher ROI.
What's more? Audience intelligence
The breakdown of popular and unique topics among the product users enables Ivy and her marketing team to create more effective product messaging.