Gary, senior marketing executive for a gaming app, not only wants to acquire new, high-value users, but also needs to re-engage inactive users for customer retention and higher ROI.
He sends them cross-screen ads at the right time to drive quality app installs, reaching monthly KPIs while lowering CPI.
Using AI he discovers what makes inactive players tick and what stops active ones from purchasing (e.g. the high cost of weapons), and then delivers personalized ads aligned with their interests to increase the ARPU.
With the help of AI, Gary is able to reach players via owned media before delivering ads to the ones who don’t react to EDM or push notification campaigns, hence optimizing his marketing budget.
AI enables Gary to engage consumers at different stages of their life cycle seamlessly, and optimize both paid and owned channels for higher ROI.
What's more? Audience intelligence