---
title: EF Shop | Appier
description: Senheng partnered with Appier to transform its approach to targeting its online and offline shoppers. With AI solutions designed to predict and generate precise lists of customer segments, Senheng was able to increase its conversion rates and revenue for its wide range of electronic product offerings.
---

[Success Stories ](https://www.appier.com/en/success-stories)

# [EF Shop | Appier](https://www.appier.com/en/success-stories/efshop)

 Written by [Appier](https://www.appier.com/en/success-stories/author/appier) | May 20, 2022 5:28:13 AM

# Brand Story

Doublewoot is a women’s fashion brand that specializes in creating quality professional and leisure apparel. As a purely digital business, the fast-growing Malaysian brand places a strong emphasis on creating a seamless customer experience across its digital channels to serve up the most personalized, fashionable pieces for its shoppers.

[View full post](https://www.appier.com/en/success-stories/efshop)

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